Lance and Vettel (r).
The Aston Martin Aramco* Cognizant Formula One Team today unveiled its 2022 FIA Formula One World Championship contender, 100 years after Aston’s first entry into Grand Prix racing for the 1922 French Grand Prix. The AMR22 launch had three of the newest members of Aston Martin’s high-performance line. The world’s most powerful luxury SUV, DBX707, and two models which directly have technology and expertise from its “no rules hypercar,” Aston Martin Valkyrie AMR Pro and the mid-engine plug-in hybrid Valhalla.
The AMR22 will be raced by four-time F1 World Champion Sebastian Vettel of Ferrari fame, and relatively new Lance Stroll, who ran – ahem – a Mercedes powered car last year, starting at the Gulf Air Bahrain Grand Prix on 20 March 2022. It has new Aston Martin Racing Green livery, keeping Aston Martin’s traditional racing colors. The Mercedes powertrain thus far will be used again.
A dubious proposition then and now?
The team’s new campaign ‘We Climb Together’ aims to inspire the team and its millions of fans with the story of Aston Martin’s origins, with founder Lionel Martin and his wife Kate taking part in the Aston Hill Climb, Aston said.
“Formula One is enjoying tremendous popularity, particularly in our key focus markets like the USA and China, helping to amplify the Aston Martin brand, engage a new generation of customers and define our unique position in the cross-hairs of ultra-luxury and high-performance,” said Canadian billionaire Lawrence Stroll, father of Lance and Executive Chairman of Aston Martin Lagonda of which he owns ~15%.
* Saudi Arabian oil titan Aramco as part of the funding deal gets sponsorship rights, a licensing agreement, and joint research and development of sustainable fuels, advanced lubricants and non-metallic materials in vehicles, said a team statement.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Aston Martin’s Next Formula One car – AMR22 – Revealed
Lance and Vettel (r).
The Aston Martin Aramco* Cognizant Formula One Team today unveiled its 2022 FIA Formula One World Championship contender, 100 years after Aston’s first entry into Grand Prix racing for the 1922 French Grand Prix. The AMR22 launch had three of the newest members of Aston Martin’s high-performance line. The world’s most powerful luxury SUV, DBX707, and two models which directly have technology and expertise from its “no rules hypercar,” Aston Martin Valkyrie AMR Pro and the mid-engine plug-in hybrid Valhalla.
The AMR22 will be raced by four-time F1 World Champion Sebastian Vettel of Ferrari fame, and relatively new Lance Stroll, who ran – ahem – a Mercedes powered car last year, starting at the Gulf Air Bahrain Grand Prix on 20 March 2022. It has new Aston Martin Racing Green livery, keeping Aston Martin’s traditional racing colors. The Mercedes powertrain thus far will be used again.
A dubious proposition then and now?
The team’s new campaign ‘We Climb Together’ aims to inspire the team and its millions of fans with the story of Aston Martin’s origins, with founder Lionel Martin and his wife Kate taking part in the Aston Hill Climb, Aston said.
“Formula One is enjoying tremendous popularity, particularly in our key focus markets like the USA and China, helping to amplify the Aston Martin brand, engage a new generation of customers and define our unique position in the cross-hairs of ultra-luxury and high-performance,” said Canadian billionaire Lawrence Stroll, father of Lance and Executive Chairman of Aston Martin Lagonda of which he owns ~15%.
* Saudi Arabian oil titan Aramco as part of the funding deal gets sponsorship rights, a licensing agreement, and joint research and development of sustainable fuels, advanced lubricants and non-metallic materials in vehicles, said a team statement.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.