Click to enlarge.
Automakers are delivering vehicles that are more satisfying to own and drive, according to the JD Power 2026 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM. Overall satisfaction among new-vehicle owners reached 858 (on a 1000-point scale), rising 7 index points for a third consecutive annual increase. The increase is the largest since 2018 and the fifth largest in study history, highlighting how improvements in quality and vehicle experience are translating into stronger owner enthusiasm.*
“Automakers have made real progress in reducing problems, but JD Power data makes it clear that quality alone isn’t enough,” said Frank Hanley, senior director of auto benchmarking at JD Power. “Owners are most enthusiastic when their vehicle not only works reliably but also feels thoughtfully designed and offers comfortable interiors, useful storage and technology that’s easy to live with. The brands that get both sides of that equation right see the strongest advocacy from their customers.”**
Some Key Findings of the 2026 APEAL Study
- Interior improvements drive the biggest gains in the ownership experience: Nearly every category improves year over year, with interior posting the largest increase (+11 points). Owners are responding positively to more functional storage solutions, including better cupholders, phone placement and center console design. Gains in exterior styling and ease of getting in and out (+10 points each) highlight the growing importance of everyday usability.
- New models are delivering less of a “wow” factor: For a fifth consecutive year, newly launched models perform similarly to their carryover counterparts, scoring just 2 index points higher overall. New premium models perform 3 index points below carryover models, while new mass market models outperform carryover models by 12 points. Challenges with infotainment systems, vehicle setup and technology features continue to dampen owner satisfaction, suggesting that many new models are not delivering the visceral excitement owners expect.
- The gap between premium and mass market brands continues to narrow: The emotional satisfaction gap between premium (excluding Tesla) and mass market brands has shrunk to just 29 points, down from 66 points since 2008, as mass market vehicles continue to close the gap on features that once set premium models apart. Premium vehicles no longer hold outsized advantages in areas such as infotainment, exterior, driver-assistance systems, headlight performance and door-closing sound, suggesting owners increasingly define a premium ownership experience by overall execution rather than brand alone.
- Battery electric vehicles (BEVs) post the biggest gains in owner affinity: While overall APEAL index scores improve across every powertrain type this year, BEVs see the largest year-over-year increase (+22 points). BEVs outperform internal combustion engine (ICE) vehicles in nearly every category in APEAL, with the biggest advantage in powertrain satisfaction (+109 points).
Highest-Ranking Brands
- Porsche ranks highest among premium brands for a third consecutive year and is the only brand to rank above the segment average, with a score of 896.
- MINI ranks highest among mass market brands for a third consecutive year, with a score of 875. Hyundai (858) ranks second and Kia (857) ranks third.
Model-Level APEAL Awards
- The corporation receiving the most model-level awards (for models ranking highest in their respective segment) is BMW AG (six segment awards and highest-ranking models), followed by Hyundai Motor Group (five segment awards), and General Motors Company (three segment awards).
Complete List Of Awards
- BMW AG: BMW X2, BMW X6, BMW 2 Series, BMW 5 Series, BMW 7 Series and MINI Countryman
- Hyundai Motor Group: Hyundai Palisade, Hyundai Santa Cruz, Kia Carnival, Kia K4 and Kia K5
- General Motors Company: Chevrolet Blazer, GMC Yukon and Cadillac Escalade
- Ford Motor Company: Ford Super Duty and Ford Mustang
- JLR: Jaguar F-Pace and Land Rover Defender
- Nissan Motor Co., Ltd: Nissan Murano and Nissan Armada
- Toyota Motor Corporation: Toyota RAV4 and Toyota Crown Signia
- Mercedes-Benz Group AG: Mercedes-Benz C-Class
- Stellantis NV: Ram 1500
- Volkswagen AG: Porsche 911
Individual Models
- BMW X6 (for a second consecutive year) and BMW 7 Series are the highest-ranking individual models, in a tie.
- Kia K5 receives a model-level award for a sixth consecutive year.
- MINI Countryman receives a model-level award for a fourth consecutive year.
- Ford Super Duty receives a model-level award for a third consecutive year.
- BMW X6, Ford Mustang, Hyundai Santa Cruz, Kia K4, Nissan Murano and Porsche 911 each receive model-level awards for a second consecutive year.
*AutoInformed on
**The 2026 U.S. APEAL Study is based on responses from 78,514 owners of new 2026 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from June 2025 through May 2026 based on vehicles registered from March 2025 through February 2026.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
J.D. Power 2026 APEAL Scores Rise Again
Click to enlarge.
Automakers are delivering vehicles that are more satisfying to own and drive, according to the JD Power 2026 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM. Overall satisfaction among new-vehicle owners reached 858 (on a 1000-point scale), rising 7 index points for a third consecutive annual increase. The increase is the largest since 2018 and the fifth largest in study history, highlighting how improvements in quality and vehicle experience are translating into stronger owner enthusiasm.*
“Automakers have made real progress in reducing problems, but JD Power data makes it clear that quality alone isn’t enough,” said Frank Hanley, senior director of auto benchmarking at JD Power. “Owners are most enthusiastic when their vehicle not only works reliably but also feels thoughtfully designed and offers comfortable interiors, useful storage and technology that’s easy to live with. The brands that get both sides of that equation right see the strongest advocacy from their customers.”**
Some Key Findings of the 2026 APEAL Study
Highest-Ranking Brands
Model-Level APEAL Awards
Complete List Of Awards
Individual Models
*AutoInformed on
**The 2026 U.S. APEAL Study is based on responses from 78,514 owners of new 2026 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from June 2025 through May 2026 based on vehicles registered from March 2025 through February 2026.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.