Click to enlarge the former police vehicle.
Mercedes-Benz today announced a global campaign with the G-Class Stronger Than Diamonds edition, claimed to be “a very special symbol of love limited to just 300 units worldwide.” The marketing campaign, dubbed “A love that lasts forever. Stronger than diamonds,” is on Mercedes-Benz social media channels.
The campaign film is here. (See AutoInformed.com: Mercedes-Benz Sindelfingen to Build GLC SUV)
G 550 STD Edition Highlights
- MANUFAKTUR Rosewood Grey Magno paint developed exclusively for this special edition.
- A 0.25-carat diamond is set into all four stainless steel door locking pins, while the exterior door handles feature an embossed diamond logo.
- The vehicle key has a unique design with a genuine silver badge bearing the name of the special edition and diamond insignia.
- The interior features MANUFAKTUR Black Nappa Leather with Rosé contrast stitching and MANUFAKTUR deep-pile floor mats.
- The front passenger grab handle and illuminated door sills festooned with STRONGER THAN DIAMONDS branding in stainless steel.
- Each vehicle includes a custom indoor car cover.
- Customers receive a certificate from the Responsible Jewelry Council (RJC) claiming that the diamonds originate from ethically, socially and ecologically responsible sources.
Credits
- Idea, concept and implementation: teamx
- Production: Services United Sina Linke
- Post-production: SK Difference
- Music: Tracks and Fields – synchro license “Fever” (Charlie McClean)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – G-Class Stronger Than Diamonds
Click to enlarge the former police vehicle.
Mercedes-Benz today announced a global campaign with the G-Class Stronger Than Diamonds edition, claimed to be “a very special symbol of love limited to just 300 units worldwide.” The marketing campaign, dubbed “A love that lasts forever. Stronger than diamonds,” is on Mercedes-Benz social media channels.
The campaign film is here. (See AutoInformed.com: Mercedes-Benz Sindelfingen to Build GLC SUV)
G 550 STD Edition Highlights
Credits
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.