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Porsche said today that its free Porsche 4Kids summer holiday program this year is Porsche meets LEGO. To celebrate the latest LEGO Technic GT4 e-Performance model, the program running from 30 July to 18 August 2024 is entirely about the all-electric racing car. Because the LEGO company also evokes childhood memories for grown-ups, the Schwabenstein 2×4 e.V. club is building unique LEGO models and landscapes for the Porsche Museum, which are not for sale and which will be part of the LEGO activity area during the program and can only be seen in the museum.
“Our younger visitors can look forward to meeting Tom Targa and Tina Turbo as walking acts in the museum on the weekends of 3/4 and 10/11 August 2024. The Porsche mascots will be walking through the museum every hour on the hour between 10 a.m. and 4 p.m., with lots of time for souvenir photos, high fives and all kinds of fun,” Porsche said.
A variety of stations await children from 7 years, with the focus on the all-electric GT4 e-Performance prototype and its LEGO counterparts. “The Porsche GT4 e-Performance marks another highlight of our longstanding collaboration with LEGO. With it, we are creating for our youngest fans the combination of pioneering technology and the experience factor – just like our real models,” said Deniz Keskin, Head of Brand Management and Management and Partnerships at Porsche AG.
What’s claimed to be “an interesting quiz gives the boys and girls further information about the big and small racing cars.” A big racetrack invites all enthusiasts to test the remote-controlled LEGO Technic model and immerse themselves in the interactive driving experience. On LEGO Play Tables they can build their own LEGO creations. Finally, the children can pose as LEGO mini-figures at a photo station. They are rewarded with a unique LEGO brick only available in the Porsche Museum – while stocks last. This free holiday activity runs from 30 July to 18 August 2024 in the exhibition area. Porsche recommends registering online at the earliest three days before visiting between 10 a.m. and 4 p.m: Porsche Ticketing (see Experience programs). If you don’t register in advance, you can put your name on a list at the museum.
“We give the kids the opportunity to delve into the fascinating world of Porsche and LEGO, test the GT4 e-Performance as LEGO racing drivers, and play an active role themselves,” says Jenny Simchen, who is responsible for the Porsche 4Kids program at the museum.
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Grown-up LEGO fans should note a Special Event on 6 August 2024. From 6.30 pm., Porsche GT4 e-developer Björn Förster and LEGO designers Ann Karring and Aurelien Rouffiange will be hosts. The three will be talking about their jobs and their collaboration on the LEGO model, and will be presenting the result – the LEGO Technic GT4 e-Performance – including a driving demonstration on a small racetrack in the Porsche Museum. The developer trio will be joined by racing driver Jörg Bergmeister, who will be sharing his experiences on the racetrack. He is one of the most successful sports car drivers in the world and one of the longest-serving Porsche works drivers. After the event, visitors can view the museum and the activity area exclusively outside the regular opening hours.
Extended museum shop opening hours also offer the opportunity to browse through the LEGO Porsche product range and take a souvenir home. The event ticket costs 29 euros per person and includes parking in the museum’s underground car park. Tickets can now be purchased online on the museum website: Porsche Ticketing (see Experience programs).
Annals of Marketing – Porsche 4Kids and LEGO
Click to enlarge.
Porsche said today that its free Porsche 4Kids summer holiday program this year is Porsche meets LEGO. To celebrate the latest LEGO Technic GT4 e-Performance model, the program running from 30 July to 18 August 2024 is entirely about the all-electric racing car. Because the LEGO company also evokes childhood memories for grown-ups, the Schwabenstein 2×4 e.V. club is building unique LEGO models and landscapes for the Porsche Museum, which are not for sale and which will be part of the LEGO activity area during the program and can only be seen in the museum.
“Our younger visitors can look forward to meeting Tom Targa and Tina Turbo as walking acts in the museum on the weekends of 3/4 and 10/11 August 2024. The Porsche mascots will be walking through the museum every hour on the hour between 10 a.m. and 4 p.m., with lots of time for souvenir photos, high fives and all kinds of fun,” Porsche said.
A variety of stations await children from 7 years, with the focus on the all-electric GT4 e-Performance prototype and its LEGO counterparts. “The Porsche GT4 e-Performance marks another highlight of our longstanding collaboration with LEGO. With it, we are creating for our youngest fans the combination of pioneering technology and the experience factor – just like our real models,” said Deniz Keskin, Head of Brand Management and Management and Partnerships at Porsche AG.
What’s claimed to be “an interesting quiz gives the boys and girls further information about the big and small racing cars.” A big racetrack invites all enthusiasts to test the remote-controlled LEGO Technic model and immerse themselves in the interactive driving experience. On LEGO Play Tables they can build their own LEGO creations. Finally, the children can pose as LEGO mini-figures at a photo station. They are rewarded with a unique LEGO brick only available in the Porsche Museum – while stocks last. This free holiday activity runs from 30 July to 18 August 2024 in the exhibition area. Porsche recommends registering online at the earliest three days before visiting between 10 a.m. and 4 p.m: Porsche Ticketing (see Experience programs). If you don’t register in advance, you can put your name on a list at the museum.
“We give the kids the opportunity to delve into the fascinating world of Porsche and LEGO, test the GT4 e-Performance as LEGO racing drivers, and play an active role themselves,” says Jenny Simchen, who is responsible for the Porsche 4Kids program at the museum.
Click for more.
Grown-up LEGO fans should note a Special Event on 6 August 2024. From 6.30 pm., Porsche GT4 e-developer Björn Förster and LEGO designers Ann Karring and Aurelien Rouffiange will be hosts. The three will be talking about their jobs and their collaboration on the LEGO model, and will be presenting the result – the LEGO Technic GT4 e-Performance – including a driving demonstration on a small racetrack in the Porsche Museum. The developer trio will be joined by racing driver Jörg Bergmeister, who will be sharing his experiences on the racetrack. He is one of the most successful sports car drivers in the world and one of the longest-serving Porsche works drivers. After the event, visitors can view the museum and the activity area exclusively outside the regular opening hours.
Extended museum shop opening hours also offer the opportunity to browse through the LEGO Porsche product range and take a souvenir home. The event ticket costs 29 euros per person and includes parking in the museum’s underground car park. Tickets can now be purchased online on the museum website: Porsche Ticketing (see Experience programs).