Annals of Marketing – Subaru and Arbor Day Foundation

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Subaru of America (Subaru Corp. NASDAQ: FUJHF) today announced the launch of its nationwide tree distribution program in partnership with the Arbor Day Foundation® (ADF). It’s claimed to be the largest such corporate effort in the non-profit’s history. As part of the Subaru Loves the Earth® initiative, Subaru retailers will give away established and regionally appropriate trees (up to four feet tall, in one-gallon containers) in communities across the country.

“Subaru has a long history of helping to protect and preserve the planet through programs that reduce waste, safeguard natural resources, and care for our natural spaces. With the unmatched expertise of the Arbor Day Foundation and the support of our Subaru retailers, we are creating a lasting impact that will grow for many years to come. One tree at a time, Subaru is proud to help make a more sustainable future for all,” said Alan Bethke, Senior Vice President, Marketing at Subaru of America.

Donation distribution events will take place throughout the regional 2025 planting season. Anyone can visit Subaru.com/earth to find a participating retailer and reserve a tree on a first-come, first-served basis, though quantities are limited. Once reserved, customers will be given specific instructions on when to pick up a tree and how to plant and maintain it on their property.

“Trees provide oxygen, filter water, clean the air, prevent flooding, and cool environments to help build healthier communities and a more sustainable planet. But every year, American cities lose millions of trees due to age, disease, infestation, and extreme weather. To help address this tree loss, Subaru, its retailers, and ADF will supply and distribute 100,000 trees this year, building upon a legacy of supporting environmental causes that includes the replanting of 1 million trees in western states to address post-wildfire reforestation efforts,” Subaru said.

“We are always trying to plant trees in the communities where they are needed most, and this program is helping extend that effort. Subaru’s collaboration and commitment to improving environmental and community well-being further exemplifies how powerful partnerships can be amid the urgent push to protect the planet. From helping address extreme weather events to improving overall community health, trees have the ability to infuse our communities with profound layers of benefits and help us grow a more resilient future,” said Dan Lambe, Chief Executive of the Arbor Day Foundation.