Honda Overseas and Japan Production Down Again in May

AutoInformed.com

In North America production dropped to 60,000 vehicles, a decline of -45% in May.

Honda Motor Company in Japan today announced that vehicle production declined by more than 50% for the month of May 2011. It was the third straight month that production dropped due to the ongoing negative effects of the Japan earthquake and tsunami in March.

Speaking to reporters in Tokyo, Fumihiko Ike the chief financial officer of Honda reaffirmed a projected 65% decrease in profit to ~¥195 billion for the current fiscal year through March, the result of production disruptions caused by the earthquake, rebuilding costs, as well as a strong Yen at an unprecedented ¥80:$1. Some analysts are questioning the forecast thinking that it is too low and that Honda will have a stronger recovery with May the likely low point.

Earlier this month Japan’s largest automaker, Toyota, said profits would decline by 31% in the fiscal year.

In Japan, May Honda production resulted in a year-on-year decrease for the sixth consecutive month going back to December 2010.

Worldwide   Production
May Year-to-Date Total
(Jan. – May 2011)
Units vs.’10 Units vs.’10
Japan 34,746 -53.4% 223,184 -44.7%
Outside of Japan 103,106 -49.4% 911,352 -16.7%
Worldwide Total 137,852 -50.4% 1,134,536 -24.2%

In North America production dropped to 60,000 vehicles, a decline of -45% in May. Year-to-date Honda’s North American production at 450,000 is showing a -19% decline, in what was once its most profitable market. Compounding the financial difficulties Honda faces, exports from Japan including the profitable Acura line of luxury vehicles, dropped  to 6,300 vehicles, -59%, or 56,000 vehicles, -18% year to date.  )

Honda Exports from Japan
May Year-to-Date Total
(Jan. – May 2011)
Units vs.’10 Units vs.’10
North America 6,331 -59.0% 56,390 -17.8%
(USA) 5,761 -58.5% 54,060 -12.4%
Europe 970 -74.9% 10,391 -46.6%
Asia 811 -18.4% 6,556 +4.3%
Others 1,095 -65.7% 11,704 -43.9%
Total 9,207 -60.8% 85,041 -26.2%

(See also Honda Motor Predicts $2.4 Billion Profit Drop from Earthquake and Toyota Predicts 31% Profit Dip in Fiscal Year from Earthquake and Japanese U.S. May Sales Plunge as Inventories Evaporate. Toyota, Nissan and Honda Decline in Earthquake Aftershocks and General Motors May Sales Flat in U.S. as Retail Sales Rise 9% and Ford May Sales Flat in U.S. as Retail Sales Rise 5% and Korean Automakers Post Huge U.S. Sales Gains as Disputed Free Trade Agreement Heads for Congressional Approval)

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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