Another lesson in “Green Math” versus arithmetic is being conducted in the rather small EV marketplace with large regional variations.
Our friends from Experian e-mail AutoInformed saying that as automakers and regulators continue to express differing views on EVs, Experian Automotive has EV market insights based on registration data through mid-2018 that can help inform the ongoing dialogue. (Governor Brown, Attorney General Becerra, CARB Chair Nichols to Demand Trump Administration Withdraw Proposal to Eliminate National Clean Car Standards Today, CARB, 21 Attorneys Generals, Oakland, Los Angeles, San Francisco, New York Demand Trump Stop Clean Air Act Gutting)
These datasets cover, notably: regional markets where EVs sell best, EV market share of the passenger and light truck market, brand loyalty rates, EV conquest data, EV ownership profiles and more.
Because of Experian’s data gathering capability, it can identify more nuanced, regionally focused data amid the national EV debate:
Six states, and Washington D.C., over-index for electric market share – that is having more than the 0.9% share (which is the total national EV market share of the passenger and light truck market) through the first half of the 2018 calendar year:
- California 3.6% of all new registrations are electric vehicles, 396 index (3.6%/.9%)*100
- Washington 2.8% – 310 index
- Hawaii 2.21% – 243 index
- Oregon 1.7% – 191 index
- Washington DC 1.48% – 163 index
- Colorado 1.3% – 141 index
- Arizona 1.2% – 129 index
- Note independent calculation of index will result in slightly different numbers due to rounding
Nota bene that the western half of US is hotbed for electric vehicles!
20 Designated Market Areas over-index for electric market share through the first half of 2018:
- San Francisco Oakland San Jose 7.9% share, 863 index
- San Diego 4% share, 442
- Juneau 3.5% share, 387 index
- Seattle Tacoma 3.4% share, 375 index
- Santa Barbara 2.9%, 321 index
- Monterey Salinas 2.9%, 320 index
- Los Angeles 2.8% share, 304 index
- Honolulu 2.2% share, 243 index
- Portland, OR 2% share, 214 index
- Sacramento Stockton Modesto 1.8% share, 201 index
- Denver, Eugene, Palm Springs, Phoenix, Eureka, Austin, Washington DC, Atlanta, Charlottesville, Bend, OR round out top 20
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
A Regional Look at EV Sales
Another lesson in “Green Math” versus arithmetic is being conducted in the rather small EV marketplace with large regional variations.
Our friends from Experian e-mail AutoInformed saying that as automakers and regulators continue to express differing views on EVs, Experian Automotive has EV market insights based on registration data through mid-2018 that can help inform the ongoing dialogue. (Governor Brown, Attorney General Becerra, CARB Chair Nichols to Demand Trump Administration Withdraw Proposal to Eliminate National Clean Car Standards Today, CARB, 21 Attorneys Generals, Oakland, Los Angeles, San Francisco, New York Demand Trump Stop Clean Air Act Gutting)
These datasets cover, notably: regional markets where EVs sell best, EV market share of the passenger and light truck market, brand loyalty rates, EV conquest data, EV ownership profiles and more.
Because of Experian’s data gathering capability, it can identify more nuanced, regionally focused data amid the national EV debate:
Six states, and Washington D.C., over-index for electric market share – that is having more than the 0.9% share (which is the total national EV market share of the passenger and light truck market) through the first half of the 2018 calendar year:
Nota bene that the western half of US is hotbed for electric vehicles!
20 Designated Market Areas over-index for electric market share through the first half of 2018:
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.