Alpine 2021 – Year One Sales Increase on a Minuscule Base

Alpine Sports Cars – A110 right and Megane RS.

Alpine grew in 2021 with 2659 vehicles sold over the year or 74% more than in 2020. In France, Alpine’s sales were up by 117% year-over-year. Alpine claims it is on track supporting the strategic plan announced a year ago when Alpine created a new business unit with the goal of boosting sales by using its image to sell internationally. (AutoInformed Renault Sport Cars Becomes Alpine Cars; )

The A110  remains key. The new A110 range presented in late 2021 will come to dealerships at the start of the year in the form of three models. Alpine’s first year in Formula 1 saw the brand reach podiums, including with its first victory in Hungary. Alpine claims it is  the automotive brand that is the most committed to motorsport, including the World Endurance Championship, rallies and customer competitions.

Alpine says its objective for international expansion with sales beyond the French border sees targeting key foreign markets. During 2021 sales increased in the UK of more than 92%; 24% on the DACH market – Germany, Austria and Switzerland; as well as 79% in Italy and 120% on the Iberian market of Spain and Portugal. With a network of 100 dealerships (including 25 new point of sales in 2021), spread mostly across France and Europe, Alpine will continue to expand its geographical footprint by setting up 50 additional dealerships in 2022 in Europe and in the rest of the world.

During 2022, Alpine remains active in motorsports with a presence at Formula 1, the Hypercar class, the FIA R-GT and other competitions such as the Alpine Elf Europa Cup. With regulations changing for the new season, the Alpine F1 Team plans to harness the encouraging initial results from the Alonso‑Ocon pairing in 2021.

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“Alpine demonstrated the extent of its determination and commitment to achieve new momentum, which has already been illustrated by excellent growth in sales. We have high ambitions for the future and the brand’s international development, founded on our unique commitment to motorsports. Alpine is ready and raring to head for new summits,” said Laurent Rossi, Alpine CEO,

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