Renault said today that worldwide sales reached 1,751,089 units (-6.7% vs 2020) with a market share of 4.7% (-0.6 pt.) vs 2020, without China and North America. In Europe, Renault reached a market share of 7.1% (-0.7pt) at 984,784 units. The company said that during 2021, it put in place a strategy of channel mix and pricing optimization, as did all automakers. The retail sales mix gained +10 pts between H1 (40%) and H2 (50%) with a higher net revenue per vehicle.
Markets outside of Europe now represent 44% of Renault’s sales (+2 pts vs 2020). The New Renault Duster launch registered sales: 41,000 units in Russia (+31% vs 2020), 22,000 units in Brazil (+15% vs 2020), 6,200 sales in Mexico (+55% vs 2020) and 9,100 sales in Colombia (+34% vs 2020). In India, the new Renault Kiger sold 29,000 units. This is 30% of Renault sales there. Renault claims this “upselling strategy” for this market is working.
Renault says its rapid shift towards electrification showed “impressive growth of its volume of EV and Hybrid* of +52% in passenger car sales in Europe. The E-Tech range now represents 30% of Renault passenger car sales in Europe in 2021 in an electrified market representing 26% of the TIV.” In Europe, Renault is the EV leader in France, second in Italy and third Germany. Launched in 2012, Renault ZOE maintains its position as market leader within the EV segment in France and ranks second in Europe. [* Includes Hybrid (HEV) and Plug-In Hybrid (PHEV), excludes Mild-Hybrid (MHEV).]
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