American Honda September Sales Drop 9%

American Honda today posted tepid September sales of 105,527 units down ~9% month over month and year-to-date.

“Our sales momentum has continued through the third quarter with strong demand for Honda and Acura SUVs, and growing sales of electrified models,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Company.

“Despite some supply issues due to the preparation for EV manufacturing and supply challenges related to the catastrophic Hurricane Helene in the Southeast, we continue to gain sales momentum based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers,” Woefler claimed. Since the results weren’t broadcast it’s impossible to know if his nose grew longer when making that claim.

Honda

• Pilot sales up 25% YTD, up 38% in Q3 and 62% for September; rugged TrailSport model represents more than 16% of sales mix for 2024.
• HR-V sales up 16% in Q3 (best all-time) and up 31.9% YTD.
• CR-V remains top-selling Honda with 29,217 units; up 13.7% YTD, over 54% hybrid-electric sales mix.
• Civic sales up 28% YTD; new hybrid already contributing 17.7% of sales mix.
• Accord demand remains strong; sales impacted by preparation for EV production in Ohio; over 50% of sales mix is hybrid-electric.
• Odyssey sales up 18% in Q3 to remain minivan retail sales leader.
• Ridgeline posts best-ever Q3 sales.
• Prologue posted another strong month with Sept. sales of 3785 units.

Acura

• Integra tops 1500 units to continue leading gateway segment; sales impacted by preparation for EV production in Ohio.
• MDX Sept. sales top 3200 units with strong turn rates despite lean inventory.
• RDX sales up 18% YTD (3609 units in Sept.); 2025 model arriving at dealers.
• All-electric ZDX sales continue building momentum, topping 970 units to rank as #3 BEV CUV in premium mid-size segment.