American Honda today posted tepid September sales of 105,527 units down ~9% month over month and year-to-date.
“Our sales momentum has continued through the third quarter with strong demand for Honda and Acura SUVs, and growing sales of electrified models,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Company.
“Despite some supply issues due to the preparation for EV manufacturing and supply challenges related to the catastrophic Hurricane Helene in the Southeast, we continue to gain sales momentum based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers,” Woefler claimed. Since the results weren’t broadcast it’s impossible to know if his nose grew longer when making that claim.
Honda
- Pilot sales up 25% YTD, up 38% in Q3 and 62% for September; rugged TrailSport model represents more than 16% of sales mix for 2024.
- HR-V sales up 16% in Q3 (best all-time) and up 31.9% YTD.
- CR-V remains top-selling Honda with 29,217 units; up 13.7% YTD, over 54% hybrid-electric sales mix.
- Civic sales up 28% YTD; new hybrid already contributing 17.7% of sales mix.
- Accord demand remains strong; sales impacted by preparation for EV production in Ohio; over 50% of sales mix is hybrid-electric.
- Odyssey sales up 18% in Q3 to remain minivan retail sales leader.
- Ridgeline posts best-ever Q3 sales.
- Prologue posted another strong month with Sept. sales of 3785 units.
Acura
- Integra tops 1500 units to continue leading gateway segment; sales impacted by preparation for EV production in Ohio.
- MDX Sept. sales top 3200 units with strong turn rates despite lean inventory.
- RDX sales up 18% YTD (3609 units in Sept.); 2025 model arriving at dealers.
- All-electric ZDX sales continue building momentum, topping 970 units to rank as #3 BEV CUV in premium mid-size segment.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
American Honda September Sales Drop 9%
American Honda today posted tepid September sales of 105,527 units down ~9% month over month and year-to-date.
“Our sales momentum has continued through the third quarter with strong demand for Honda and Acura SUVs, and growing sales of electrified models,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Company.
“Despite some supply issues due to the preparation for EV manufacturing and supply challenges related to the catastrophic Hurricane Helene in the Southeast, we continue to gain sales momentum based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers,” Woefler claimed. Since the results weren’t broadcast it’s impossible to know if his nose grew longer when making that claim.
Honda
Acura
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.