Annals of Electric Marketing – Cadillac Escalade IQ

Click on the Escalade for more.

Cadillac today released a teaser video of the all-new Escalade IQ ahead of its official reveal in New York City on 9 August 2023. As the brand’s first all-electric full-size SUV, Cadillac claims that Escalade IQ represents the reinvention of Cadillac’s “most iconic” nameplate, omitting Fleetwood coach-built bodies of the 1920s and 1930s?  AutoInformed notes that to take on the luxury brands that left Cadillac as road kill decades ago, the 24 hours of Le Mans this year was a great start. Cadillac scored its first podium finish.*

Well, Escalade is an SUV that is longer than Scorsese’s Irishman, and likely far more profitable, but hardly suitable for racing. Take a look at Escalade IQ by clicking here.

*The No. 2 Cadillac V-Series.R, co-driven by Earl Bamber, Alex Lynn and Richard Westbrook, aided by reliability, while running a relatively clean race and consistent pit stops earned third place at LeMans. Cadillac and the No. 2 Cadillac V-Series.R entry moved to third in the FIA World Endurance Championship Manufacturer and Team/Driver Championship standings heading into Round 5 of the calendar next month in Monza, Italy.

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About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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