Annals of Electric Marketing – Cadillac Escalade IQ

Click on the Escalade for more.

Cadillac today released a teaser video of the all-new Escalade IQ ahead of its official reveal in New York City on 9 August 2023. As the brand’s first all-electric full-size SUV, Cadillac claims that Escalade IQ represents the reinvention of Cadillac’s “most iconic” nameplate, omitting Fleetwood coach-built bodies of the 1920s and 1930s?  AutoInformed notes that to take on the luxury brands that left Cadillac as road kill decades ago, the 24 hours of Le Mans this year was a great start. Cadillac scored its first podium finish.*

Well, Escalade is an SUV that is longer than Scorsese’s Irishman, and likely far more profitable, but hardly suitable for racing. Take a look at Escalade IQ by clicking here.

*The No. 2 Cadillac V-Series.R, co-driven by Earl Bamber, Alex Lynn and Richard Westbrook, aided by reliability, while running a relatively clean race and consistent pit stops earned third place at LeMans. Cadillac and the No. 2 Cadillac V-Series.R entry moved to third in the FIA World Endurance Championship Manufacturer and Team/Driver Championship standings heading into Round 5 of the calendar next month in Monza, Italy.

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