Click to enlarge.
Porsche and Arthur Kar have teamed to launch an exclusive capsule collection celebrating the 25th anniversary of the Carrera GT. ZEPETO, a global avatar platform, is partnering with Porsche as it marks the anniversary. Attached to the collection launch, Porsche presents a Paris showcase and exhibition near the Champs-Élysées. ZEPETO is extending the audience to millions of global users. Four exclusive items from the 25Y Porsche Carrera GT Anniversary Collection, including a jacket, T-shirt, cap, and Porsche x PUMA trainers will be available in the Porsche shop on ZEPETO.
“Running from September 26 to October 25, ZEPETO users will be invited to step into three immersive booths, each offering a narrative thread drawn from the Carrera GT’s heritage.
Click for more from Arthur Kar.
“This includes racing the Carrera GT on the Porsche Leipzig track, posing in its former production line, and revisiting its debut in Paris. By creating photo and video content within these environments, participants become part of the story themselves, re-imagining Porsche’s legacy spirit through their avatars and aesthetic preferences,” ZEPETO claimed.
In addition, a special in-app event will reward the most engaging users with a special Porsche-branded item: ZEPETO users visit the dedicated event page in ZEPETO and create three photo or video posts using the Porsche-branded booths. Once all three booths are completed, they will automatically receive an exclusive Porsche-branded item.
“Porsche’s celebration of the 25th anniversary of the Carrera GT is a powerful moment of connection with sports car and street-wear fans alike. By bringing that experience into ZEPETO, we’re making the celebration globally accessible while turning it into something even more immersive. On ZEPETO, pop-ups don’t just showcase a brand – they fuel avatar customization, storytelling, and shared experiences that allow fans everywhere to weave the Porsche legacy into the worlds they create,” said Annette Lee, Head of Business Development at NAVER Z. (Launched in South Korea in 2018 by Naver Z, the platform by its count has 15-20 million monthly active users, including more than 3 million creators, and +250 million creator-designed items sold in-app.)
The collaboration reflects what ZEPETO says is a growing role as a bridge between global brands and digital culture. “Previous activations with Gucci and Coach have already shown the platform’s ability to bring luxury storytelling into the avatar-based social platform, a legacy now extended with Porsche.”
“With our debut on ZEPETO, we’re bringing Porsche into a space where the next generation already meets and creates. It’s a natural step to explore new user experiences that fuse our brand with digital culture. Marking 25 years of the Carrera GT, we’re inviting people to carry the spirit of an iconic car into a virtual world,” said Deniz Keskin, Director of Brand Management and Partnerships at Porsche.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Carrera GT 25 Anniversary and ZEPETO
Click to enlarge.
Porsche and Arthur Kar have teamed to launch an exclusive capsule collection celebrating the 25th anniversary of the Carrera GT. ZEPETO, a global avatar platform, is partnering with Porsche as it marks the anniversary. Attached to the collection launch, Porsche presents a Paris showcase and exhibition near the Champs-Élysées. ZEPETO is extending the audience to millions of global users. Four exclusive items from the 25Y Porsche Carrera GT Anniversary Collection, including a jacket, T-shirt, cap, and Porsche x PUMA trainers will be available in the Porsche shop on ZEPETO.
“Running from September 26 to October 25, ZEPETO users will be invited to step into three immersive booths, each offering a narrative thread drawn from the Carrera GT’s heritage.
Click for more from Arthur Kar.
“This includes racing the Carrera GT on the Porsche Leipzig track, posing in its former production line, and revisiting its debut in Paris. By creating photo and video content within these environments, participants become part of the story themselves, re-imagining Porsche’s legacy spirit through their avatars and aesthetic preferences,” ZEPETO claimed.
In addition, a special in-app event will reward the most engaging users with a special Porsche-branded item: ZEPETO users visit the dedicated event page in ZEPETO and create three photo or video posts using the Porsche-branded booths. Once all three booths are completed, they will automatically receive an exclusive Porsche-branded item.
“Porsche’s celebration of the 25th anniversary of the Carrera GT is a powerful moment of connection with sports car and street-wear fans alike. By bringing that experience into ZEPETO, we’re making the celebration globally accessible while turning it into something even more immersive. On ZEPETO, pop-ups don’t just showcase a brand – they fuel avatar customization, storytelling, and shared experiences that allow fans everywhere to weave the Porsche legacy into the worlds they create,” said Annette Lee, Head of Business Development at NAVER Z. (Launched in South Korea in 2018 by Naver Z, the platform by its count has 15-20 million monthly active users, including more than 3 million creators, and +250 million creator-designed items sold in-app.)
The collaboration reflects what ZEPETO says is a growing role as a bridge between global brands and digital culture. “Previous activations with Gucci and Coach have already shown the platform’s ability to bring luxury storytelling into the avatar-based social platform, a legacy now extended with Porsche.”
“With our debut on ZEPETO, we’re bringing Porsche into a space where the next generation already meets and creates. It’s a natural step to explore new user experiences that fuse our brand with digital culture. Marking 25 years of the Carrera GT, we’re inviting people to carry the spirit of an iconic car into a virtual world,” said Deniz Keskin, Director of Brand Management and Partnerships at Porsche.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.