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Ducati and Bentley jointly announced a new, limited-edition motorcycle that celebrates the best of both brands: the Ducati Diavel for Bentley. It is the result of a collaboration between the two manufacturers as the project links Ducati and Bentley “with a vision of performance, craftsmanship and exclusivity.” The bike was revealed last Friday night at a ‘fuorisalone’ event at Art Basel in Miami, the overseas edition of a European contemporary art fair. This joint project stems from Ducati and Bentley both being part of the Volkswagen Group’s “Progressive Brand Group,” which also includes Audi and Lamborghini.
“On the sophisticated technical base of the high-performance and comfortable Diavel V4, Ducati has integrated characterizing elements of the Bentley Batur – of which only 18 examples will be handcrafted by Bentley – to create a motorcycle unique in terms of elegance and design. The Diavel for Bentley will be created in a numbered series limited to 500 examples, plus an additional 50 even more special “Ducati Diavel for Bentley Mulliner” motorbikes. The latter are reserved for Bentley customers, and include the personalization and individuality that is so intrinsic to the Batur on which the bikes are based,” Bentley said.
The 50 Diavel for Bentley Mulliner motorbikes will be available exclusively to customers of Mulliner, who through direct collaboration with the designers of the Centro Stile Ducati, will be able to configure their Diavel for Bentley Mulliner with different colors for the saddle, front brake calipers, carbon fiber parts and rims. They will also be able to choose the same color as their car for the bodywork parts or one of those from an exclusive palette selected by Mulliner’s designer for this special and highly exclusive series.
The Diavel for Bentley, as with all collectible Ducatis, is delivered with a certificate of authenticity, a passenger seat and a motorcycle cover. The name of the model and the production number of the unit are shown on a plate inserted in the carbon fiber cover of the vertical head, on the right side of the motorcycle. Both the dashboard, equipped as standard with turn-by-turn navigator, and the LED matrix of the rear light cluster offer a special animation at the key-on. Each Diavel for Bentley will be delivered in an exclusive personalized wooden case.
The collaboration between the two manufacturers has also led to the creation of a Capsule Collection, reserved for Diavel for Bentley owners, which allows customers to complete their look with a jet helmet and a technical jacket (available in both men’s and women’s versions) in a limited edition, characterized by a color scheme that reflects that of the motorbike.
The Diavel for Bentley uses the 1158 cc V4 Granturismo engine, a central element of its design. “Powerful (168 hp), rich in torque but also extremely light and compact, it is at the same time fluid and usable right from the lowest revs. The Twin Pulse combustion order, together with the dedicated exhaust system, unmistakably characterizes the timbre of the exhaust,” said Bentley.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Ducati Diavel for Bentley Mulliner
Click for more.
Ducati and Bentley jointly announced a new, limited-edition motorcycle that celebrates the best of both brands: the Ducati Diavel for Bentley. It is the result of a collaboration between the two manufacturers as the project links Ducati and Bentley “with a vision of performance, craftsmanship and exclusivity.” The bike was revealed last Friday night at a ‘fuorisalone’ event at Art Basel in Miami, the overseas edition of a European contemporary art fair. This joint project stems from Ducati and Bentley both being part of the Volkswagen Group’s “Progressive Brand Group,” which also includes Audi and Lamborghini.
“On the sophisticated technical base of the high-performance and comfortable Diavel V4, Ducati has integrated characterizing elements of the Bentley Batur – of which only 18 examples will be handcrafted by Bentley – to create a motorcycle unique in terms of elegance and design. The Diavel for Bentley will be created in a numbered series limited to 500 examples, plus an additional 50 even more special “Ducati Diavel for Bentley Mulliner” motorbikes. The latter are reserved for Bentley customers, and include the personalization and individuality that is so intrinsic to the Batur on which the bikes are based,” Bentley said.
The 50 Diavel for Bentley Mulliner motorbikes will be available exclusively to customers of Mulliner, who through direct collaboration with the designers of the Centro Stile Ducati, will be able to configure their Diavel for Bentley Mulliner with different colors for the saddle, front brake calipers, carbon fiber parts and rims. They will also be able to choose the same color as their car for the bodywork parts or one of those from an exclusive palette selected by Mulliner’s designer for this special and highly exclusive series.
The Diavel for Bentley, as with all collectible Ducatis, is delivered with a certificate of authenticity, a passenger seat and a motorcycle cover. The name of the model and the production number of the unit are shown on a plate inserted in the carbon fiber cover of the vertical head, on the right side of the motorcycle. Both the dashboard, equipped as standard with turn-by-turn navigator, and the LED matrix of the rear light cluster offer a special animation at the key-on. Each Diavel for Bentley will be delivered in an exclusive personalized wooden case.
The collaboration between the two manufacturers has also led to the creation of a Capsule Collection, reserved for Diavel for Bentley owners, which allows customers to complete their look with a jet helmet and a technical jacket (available in both men’s and women’s versions) in a limited edition, characterized by a color scheme that reflects that of the motorbike.
The Diavel for Bentley uses the 1158 cc V4 Granturismo engine, a central element of its design. “Powerful (168 hp), rich in torque but also extremely light and compact, it is at the same time fluid and usable right from the lowest revs. The Twin Pulse combustion order, together with the dedicated exhaust system, unmistakably characterizes the timbre of the exhaust,” said Bentley.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.