Annals of Marketing – Ford Bronco Free Wheeling Package

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Ford Motor (NYSE: F) today announced a new 2025 Bronco Free Wheeling appearance package.* The retro marketing ploy adds red, orange, and yellow touches derived from Ford’s Free Wheeling trucks, vans and Broncos of the 1970s and 1980s – back when Ford was able to sell passenger vehicles. 

“Bronco has always been about fun and capability since day one and Free Wheeling’s looks kick that up a notch with its sunset inspired beach vibes,” claimed Steve Gilmore, Ford Vehicle Personalization chief designer. “We’ve modernized the new Bronco Free Wheeling in line with today’s fashion and graphic trends, including seats that mimic the color palette of the exterior stripes and unique pops of color that come together in an optimistic way.” 

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The Free Wheeling trim is available as an optional appearance package for the Big Bend trim, adding reflective red, orange, and yellow graphics on the body sides, body color door handles, and a Silver grille with a red “BRONCO” wordmark. (sic)

Free Wheeling includes standard 17-inch gloss-black steel wheels, while the optional Sasquatch package adds 17-inch gloss-black wheels with a machined lip that includes red pockets. All Bronco Free Wheeling SUVs have seats with a mix of Marine-Grade Vinyl and fabric upholstery.

Along with the return of Free Wheeling, an optional premium Shadow Black painted roof is available, along with the standard soft top and an optional molded-in-color removable hardtop.

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