Click on photo for more information.
Toyota (NYSE:TM) in Texas today announced its new, well, ‘electrifying’ ad campaign for the 2023 bZ4X. Dubbed the “Easy bZ” ads, it highlights the fully electrified compact SUV claiming it makes electrified driving easier than ever. (Toyota bZ Compact SUV Debuts at LA Auto Show)
“The “Easy bZ” campaign will show drivers how smooth it is to transition to an all-electric vehicle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The bZ4X all-electric SUV is the total package in terms of innovative design and advanced technology, meticulously engineered to make electrification easier.”
The Toyota bZ4X is the first of a global series of battery-electric vehicles to be introduced under the “Toyota bZ” brand umbrella. It stands for beyond Zero. Other partners in the green juggernaut under full sail include BYD, Daihatsu and Suzuki. Toyota plans to introduce 15 BEV models by 2025, including seven new BEV models of the Toyota bZ series. The Toyota US lineup in total, accounts for ~40% of all alternative powertrain vehicles sold in the US,including battery electric, hydrogen fuel cell electrics, hybrids and plug-in hybrids. (Japan Inc: Toyota and Hino to Pioneer Light-Duty Fuel Cell Electric Trucks with Seven-Eleven, FamilyMart, and Lawson; Rerun – Toyota Shows Electric bZ4X SUV Concept in US)
Overall, Toyota plans to expand to ~70 electrified models globally by 2025. This future lineup will have 15 dedicated BEVs, including seven carrying the bZ (again, beyond Zero) brand. In addition, Toyota intends to bring electrification to its pickup truck lineup soon. This diverse portfolio of electrified products will help move Toyota toward its goal of carbon neutrality by 2050.
What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the trans-cultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.”
The Easy bZ ads have a unified style across all creative throughout the agency digital spots, listed below:
In the Saatchi & Saatchi spot, titled “Easy As” and directed by Alan Masferrer, the bZ4X drives through town with signs of easy popping up at every turn. The spot highlights the ease of driving Toyota’s bZ4X, with key aspects including a touchscreen dashboard and powerful acceleration.
Intertrend created two spots, directed by Daniel Azancot, to demonstrate how the bZ4X provides a seamless driving experience and allows drivers to achieve personal harmony in their lives. To bring this insight to life for the spot “Priyanka Makes It Easy As 1,2,3,” the Asian American agency worked with celebrity chef, Priyanka Naik, to show how driving the bZ4X can be as easy as cooking a meal. In the spot “Jasmine Makes It Easy As 1,2,3,” Intertrend worked with content creator, Jasmine Nguyen, to show how to take style to the next level with the first-ever bZ4X.
The bZ4X campaign is an integrated campaign across CTV, digital video, digital content, programmatic, paid social, digital OOH and audio. Digital content/video includes partners such as Vizio, Condé Nast Traveler, SELF, Vice, YouTube, and Waze. Partnerships include Yahoo!, Pandora, Dotdash Meredith, Volta, among others. Social is across Meta, Pinterest, LinkedIn, and Reddit. The campaign spots are available for viewing here. For images and credits, please click here.
Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut
Click on photo for more information.
Toyota (NYSE:TM) in Texas today announced its new, well, ‘electrifying’ ad campaign for the 2023 bZ4X. Dubbed the “Easy bZ” ads, it highlights the fully electrified compact SUV claiming it makes electrified driving easier than ever. (Toyota bZ Compact SUV Debuts at LA Auto Show)
“The “Easy bZ” campaign will show drivers how smooth it is to transition to an all-electric vehicle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The bZ4X all-electric SUV is the total package in terms of innovative design and advanced technology, meticulously engineered to make electrification easier.”
The Toyota bZ4X is the first of a global series of battery-electric vehicles to be introduced under the “Toyota bZ” brand umbrella. It stands for beyond Zero. Other partners in the green juggernaut under full sail include BYD, Daihatsu and Suzuki. Toyota plans to introduce 15 BEV models by 2025, including seven new BEV models of the Toyota bZ series. The Toyota US lineup in total, accounts for ~40% of all alternative powertrain vehicles sold in the US,including battery electric, hydrogen fuel cell electrics, hybrids and plug-in hybrids. (Japan Inc: Toyota and Hino to Pioneer Light-Duty Fuel Cell Electric Trucks with Seven-Eleven, FamilyMart, and Lawson; Rerun – Toyota Shows Electric bZ4X SUV Concept in US)
Overall, Toyota plans to expand to ~70 electrified models globally by 2025. This future lineup will have 15 dedicated BEVs, including seven carrying the bZ (again, beyond Zero) brand. In addition, Toyota intends to bring electrification to its pickup truck lineup soon. This diverse portfolio of electrified products will help move Toyota toward its goal of carbon neutrality by 2050.
What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the trans-cultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.”
The Easy bZ ads have a unified style across all creative throughout the agency digital spots, listed below:
In the Saatchi & Saatchi spot, titled “Easy As” and directed by Alan Masferrer, the bZ4X drives through town with signs of easy popping up at every turn. The spot highlights the ease of driving Toyota’s bZ4X, with key aspects including a touchscreen dashboard and powerful acceleration.
Intertrend created two spots, directed by Daniel Azancot, to demonstrate how the bZ4X provides a seamless driving experience and allows drivers to achieve personal harmony in their lives. To bring this insight to life for the spot “Priyanka Makes It Easy As 1,2,3,” the Asian American agency worked with celebrity chef, Priyanka Naik, to show how driving the bZ4X can be as easy as cooking a meal. In the spot “Jasmine Makes It Easy As 1,2,3,” Intertrend worked with content creator, Jasmine Nguyen, to show how to take style to the next level with the first-ever bZ4X.
The bZ4X campaign is an integrated campaign across CTV, digital video, digital content, programmatic, paid social, digital OOH and audio. Digital content/video includes partners such as Vizio, Condé Nast Traveler, SELF, Vice, YouTube, and Waze. Partnerships include Yahoo!, Pandora, Dotdash Meredith, Volta, among others. Social is across Meta, Pinterest, LinkedIn, and Reddit. The campaign spots are available for viewing here. For images and credits, please click here.