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General Motors (NYSE: GM) said today that it is redesigning its GM Rewards™ loyalty program and announcing the launch of the GM Rewards™ Mastercard® from Barclays US Consumer Bank.* The revamped loyalty program is said to be simpler. Moreover, the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories. GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise [see footnote 1], the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.
“GM has led the U.S. automotive industry in loyalty for a decade [2], and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions.
Cardmembers can use the new GM Rewards Mastercard to earn GM Rewards points from everyday purchases like food, shopping and travel. And you can redeem GM Rewards points towards your next vehicle, for accessories or features to upgrade your vehicle, and for services.”
In addition, customers of GM Financial will be able to redeem GM Rewards points towards an account balance. And now, GM Rewards points can be combined with GM’s Family First employee, dealer and supplier discount programs, for eligible customers. Issued by Barclays, the new GM Rewards Mastercard further expands the Wilmington, Delaware-based bank’s portfolio of co-branded credit cards, which includes some of America’s best-known brands.
“We’re proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers’ hands,” said Denny Nealon, CEO, Barclays US Consumer Bank. “With industry-leading rewards and flexible redemption options, the GM Rewards Mastercard makes every purchase more rewarding for GM customers across the U.S.”
Launching today, the new GM Rewards Mastercard combines the security and convenience of Mastercard’s network with the benefits of Mastercard World Elite. Cardmembers will also enjoy the following benefits:
- 30,000 bonus points after spending $1,000 within 90 days of account opening.
- Up to 10x points on eligible GM purchases, consisting of 7x points for every $1 spent when you use your GM Rewards Mastercard, plus up to 3x points for being a GM Rewards member.
- 3x points on all other purchases with the GM Rewards Mastercard (such as fuel, groceries, restaurants and travel).
- Redeem points towards a new GM vehicle, GM Financial account balances, parts, accessories and eligible services.
- Unlimited point earning potential.
- Low introductory APR for 9 months on qualifying GM purchases greater than $499 made within 30 days of account opening (terms and conditions apply).
*AutoInformed on
**Inevitable GM Loyalty Footnotes
- Always pay attention while driving and when using Super Cruise. Do not use a handheld device. Requires active Super Cruise plan or trial. Terms apply. Visit gmc.com/connectivity-technology/super-cruise for compatible roads and full details.
- Source: S&P Global Mobility “Loyalty to Manufacturer Award,” February 2025.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – GM Loyalty Mastercard
Click for more.
General Motors (NYSE: GM) said today that it is redesigning its GM Rewards™ loyalty program and announcing the launch of the GM Rewards™ Mastercard® from Barclays US Consumer Bank.* The revamped loyalty program is said to be simpler. Moreover, the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories. GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise [see footnote 1], the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.
“GM has led the U.S. automotive industry in loyalty for a decade [2], and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions.
Cardmembers can use the new GM Rewards Mastercard to earn GM Rewards points from everyday purchases like food, shopping and travel. And you can redeem GM Rewards points towards your next vehicle, for accessories or features to upgrade your vehicle, and for services.”
In addition, customers of GM Financial will be able to redeem GM Rewards points towards an account balance. And now, GM Rewards points can be combined with GM’s Family First employee, dealer and supplier discount programs, for eligible customers. Issued by Barclays, the new GM Rewards Mastercard further expands the Wilmington, Delaware-based bank’s portfolio of co-branded credit cards, which includes some of America’s best-known brands.
“We’re proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers’ hands,” said Denny Nealon, CEO, Barclays US Consumer Bank. “With industry-leading rewards and flexible redemption options, the GM Rewards Mastercard makes every purchase more rewarding for GM customers across the U.S.”
Launching today, the new GM Rewards Mastercard combines the security and convenience of Mastercard’s network with the benefits of Mastercard World Elite. Cardmembers will also enjoy the following benefits:
*AutoInformed on
**Inevitable GM Loyalty Footnotes
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.