Click for more.
The LA Clippers said this week that Lexus will be named “the official luxury vehicle of the LA Clippers and Intuit Dome,” with a Lexus Courtside Lounge at the new arena. Lexus joins naming rights partner Intuit and AT&T, Pechanga, and Ticketmaster as Intuit Dome Founding Partners. Ex-Microsoft pooh-bah Steve Balmer now owns and runs the Clippers. The monetarily peripatetic team was formerly of Buffalo and San Diego.
The Clippers history with arenas is troubled. They fled the Los Angeles Memorial Sports Arena in 1999 for Staples Center (nowadays Crypto.com Arena; that’s com not con), which they shared as an unloved stepchild with the Los Angeles Lakers and the National Hockey League’s LA Kings. The rental deal with the Lakers required the removing and then re-installation of Laker memorabilia and sponsorship logos and other stuff before and after their games. Hardly five easy pieces – so to Jack Nicholson speak – with our fond memories of his courtside Lakers seats where he held court at the Forum and Staples Center.
“As a longstanding partner of the LA Clippers, Lexus is proud to support the team as it moves into its new home Intuit Dome,” said Marcus Williams, general manager, Lexus Western Area. “We look forward to elevating the fan experience of Clipper Nation and concertgoers at the Lexus Courtside Lounge, delivering a premium destination only Lexus could offer.”
The Lexus Courtside Lounge will provide (marketing babble alert> what’s claimed to be a “high-end hospitality experience for floor seat holders at all Intuit Dome events, including Clippers games and concerts. It is designed by Rita Konig, who has AD100, House & Garden Top 100, and ELLE DECOR A-List plaudits. Konig’s ideas for the space include the layered finishes she is known for, such as fabric walling and using mirrors and brass finishes to reflect light around and create what’s said to be intrigue and glamor.
“We look for partners who share our priorities and our vision, and there’s none better than Lexus, with its emphasis on creativity, innovation, and customer interaction,” said Gillian Zucker, President of Business Operations, LA Clippers and Intuit Dome. “At Intuit Dome, the Lexus Courtside Lounge will deliver an extraordinary hospitality experience in a space created by Rita Konig, one of the most creative designers in the world. We’re excited to align with Rita and with Lexus to bring their expertise to Intuit Dome and deliver an experience that could not be picked up and placed in any other arena.”
The lounge has an all-inclusive premium food and beverage program, plus a pathway through the center of the space that Clippers players will use to take the floor.
“For many years the Clippers have facilitated connections between dedicated, passionate members of Clipper Nation and Lexus through successful high-touch-point events and activations,” said Scott Sonnenberg, Chief Commercial Officer, LA Clippers and Intuit Dome. “Lexus is one of our longest-tenured partners and we’re thrilled to expand our relationship with them as an Intuit Dome Founding Partner to create the Lexus Courtside Lounge.”
Lexus will be present in other areas of Intuit Dome as well, including a vehicle display in the Main Lobby and entitlement of the South VIP Entrance. Integrations continue across the team and arena’s digital and broadcast outlets though popular partnership elements like Lexus Looks player fashion content, the Lexus Dinner Series, and premium hospitality experiences.
The Intuit Dome’ has five basketball courts, an outdoor Plaza, 51 uninterrupted rows of seats near the visitor’s bench called The Wall, and the largest-ever double-sided Halo Board in an arena. Additional information about the arena and tickets to Clippers games and events there starting in August is available at www.intuitdome.com.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Lexus and the LA Clippers
Click for more.
The LA Clippers said this week that Lexus will be named “the official luxury vehicle of the LA Clippers and Intuit Dome,” with a Lexus Courtside Lounge at the new arena. Lexus joins naming rights partner Intuit and AT&T, Pechanga, and Ticketmaster as Intuit Dome Founding Partners. Ex-Microsoft pooh-bah Steve Balmer now owns and runs the Clippers. The monetarily peripatetic team was formerly of Buffalo and San Diego.
The Clippers history with arenas is troubled. They fled the Los Angeles Memorial Sports Arena in 1999 for Staples Center (nowadays Crypto.com Arena; that’s com not con), which they shared as an unloved stepchild with the Los Angeles Lakers and the National Hockey League’s LA Kings. The rental deal with the Lakers required the removing and then re-installation of Laker memorabilia and sponsorship logos and other stuff before and after their games. Hardly five easy pieces – so to Jack Nicholson speak – with our fond memories of his courtside Lakers seats where he held court at the Forum and Staples Center.
“As a longstanding partner of the LA Clippers, Lexus is proud to support the team as it moves into its new home Intuit Dome,” said Marcus Williams, general manager, Lexus Western Area. “We look forward to elevating the fan experience of Clipper Nation and concertgoers at the Lexus Courtside Lounge, delivering a premium destination only Lexus could offer.”
The Lexus Courtside Lounge will provide (marketing babble alert> what’s claimed to be a “high-end hospitality experience for floor seat holders at all Intuit Dome events, including Clippers games and concerts. It is designed by Rita Konig, who has AD100, House & Garden Top 100, and ELLE DECOR A-List plaudits. Konig’s ideas for the space include the layered finishes she is known for, such as fabric walling and using mirrors and brass finishes to reflect light around and create what’s said to be intrigue and glamor.
“We look for partners who share our priorities and our vision, and there’s none better than Lexus, with its emphasis on creativity, innovation, and customer interaction,” said Gillian Zucker, President of Business Operations, LA Clippers and Intuit Dome. “At Intuit Dome, the Lexus Courtside Lounge will deliver an extraordinary hospitality experience in a space created by Rita Konig, one of the most creative designers in the world. We’re excited to align with Rita and with Lexus to bring their expertise to Intuit Dome and deliver an experience that could not be picked up and placed in any other arena.”
The lounge has an all-inclusive premium food and beverage program, plus a pathway through the center of the space that Clippers players will use to take the floor.
“For many years the Clippers have facilitated connections between dedicated, passionate members of Clipper Nation and Lexus through successful high-touch-point events and activations,” said Scott Sonnenberg, Chief Commercial Officer, LA Clippers and Intuit Dome. “Lexus is one of our longest-tenured partners and we’re thrilled to expand our relationship with them as an Intuit Dome Founding Partner to create the Lexus Courtside Lounge.”
Lexus will be present in other areas of Intuit Dome as well, including a vehicle display in the Main Lobby and entitlement of the South VIP Entrance. Integrations continue across the team and arena’s digital and broadcast outlets though popular partnership elements like Lexus Looks player fashion content, the Lexus Dinner Series, and premium hospitality experiences.
The Intuit Dome’ has five basketball courts, an outdoor Plaza, 51 uninterrupted rows of seats near the visitor’s bench called The Wall, and the largest-ever double-sided Halo Board in an arena. Additional information about the arena and tickets to Clippers games and events there starting in August is available at www.intuitdome.com.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.