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The LA Clippers said this week that Lexus will be named “the official luxury vehicle of the LA Clippers and Intuit Dome,” with a Lexus Courtside Lounge at the new arena. Lexus joins naming rights partner Intuit and AT&T, Pechanga, and Ticketmaster as Intuit Dome Founding Partners. Ex-Microsoft pooh-bah Steve Balmer now owns and runs the Clippers. The monetarily peripatetic team was formerly of Buffalo and San Diego.
The Clippers history with arenas is troubled. They fled the Los Angeles Memorial Sports Arena in 1999 for Staples Center (nowadays Crypto.com Arena; that’s com not con), which they shared as an unloved stepchild with the Los Angeles Lakers and the National Hockey League’s LA Kings. The rental deal with the Lakers required the removing and then re-installation of Laker memorabilia and sponsorship logos and other stuff before and after their games. Hardly five easy pieces – so to Jack Nicholson speak – with our fond memories of his courtside Lakers seats where he held court at the Forum and Staples Center.
“As a longstanding partner of the LA Clippers, Lexus is proud to support the team as it moves into its new home Intuit Dome,” said Marcus Williams, general manager, Lexus Western Area. “We look forward to elevating the fan experience of Clipper Nation and concertgoers at the Lexus Courtside Lounge, delivering a premium destination only Lexus could offer.”
The Lexus Courtside Lounge will provide (marketing babble alert> what’s claimed to be a “high-end hospitality experience for floor seat holders at all Intuit Dome events, including Clippers games and concerts. It is designed by Rita Konig, who has AD100, House & Garden Top 100, and ELLE DECOR A-List plaudits. Konig’s ideas for the space include the layered finishes she is known for, such as fabric walling and using mirrors and brass finishes to reflect light around and create what’s said to be intrigue and glamor.
“We look for partners who share our priorities and our vision, and there’s none better than Lexus, with its emphasis on creativity, innovation, and customer interaction,” said Gillian Zucker, President of Business Operations, LA Clippers and Intuit Dome. “At Intuit Dome, the Lexus Courtside Lounge will deliver an extraordinary hospitality experience in a space created by Rita Konig, one of the most creative designers in the world. We’re excited to align with Rita and with Lexus to bring their expertise to Intuit Dome and deliver an experience that could not be picked up and placed in any other arena.”
The lounge has an all-inclusive premium food and beverage program, plus a pathway through the center of the space that Clippers players will use to take the floor.
“For many years the Clippers have facilitated connections between dedicated, passionate members of Clipper Nation and Lexus through successful high-touch-point events and activations,” said Scott Sonnenberg, Chief Commercial Officer, LA Clippers and Intuit Dome. “Lexus is one of our longest-tenured partners and we’re thrilled to expand our relationship with them as an Intuit Dome Founding Partner to create the Lexus Courtside Lounge.”
Lexus will be present in other areas of Intuit Dome as well, including a vehicle display in the Main Lobby and entitlement of the South VIP Entrance. Integrations continue across the team and arena’s digital and broadcast outlets though popular partnership elements like Lexus Looks player fashion content, the Lexus Dinner Series, and premium hospitality experiences.
The Intuit Dome’ has five basketball courts, an outdoor Plaza, 51 uninterrupted rows of seats near the visitor’s bench called The Wall, and the largest-ever double-sided Halo Board in an arena. Additional information about the arena and tickets to Clippers games and events there starting in August is available at www.intuitdome.com.
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Annals of Marketing – Lexus and the LA Clippers
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The LA Clippers said this week that Lexus will be named “the official luxury vehicle of the LA Clippers and Intuit Dome,” with a Lexus Courtside Lounge at the new arena. Lexus joins naming rights partner Intuit and AT&T, Pechanga, and Ticketmaster as Intuit Dome Founding Partners. Ex-Microsoft pooh-bah Steve Balmer now owns and runs the Clippers. The monetarily peripatetic team was formerly of Buffalo and San Diego.
The Clippers history with arenas is troubled. They fled the Los Angeles Memorial Sports Arena in 1999 for Staples Center (nowadays Crypto.com Arena; that’s com not con), which they shared as an unloved stepchild with the Los Angeles Lakers and the National Hockey League’s LA Kings. The rental deal with the Lakers required the removing and then re-installation of Laker memorabilia and sponsorship logos and other stuff before and after their games. Hardly five easy pieces – so to Jack Nicholson speak – with our fond memories of his courtside Lakers seats where he held court at the Forum and Staples Center.
“As a longstanding partner of the LA Clippers, Lexus is proud to support the team as it moves into its new home Intuit Dome,” said Marcus Williams, general manager, Lexus Western Area. “We look forward to elevating the fan experience of Clipper Nation and concertgoers at the Lexus Courtside Lounge, delivering a premium destination only Lexus could offer.”
The Lexus Courtside Lounge will provide (marketing babble alert> what’s claimed to be a “high-end hospitality experience for floor seat holders at all Intuit Dome events, including Clippers games and concerts. It is designed by Rita Konig, who has AD100, House & Garden Top 100, and ELLE DECOR A-List plaudits. Konig’s ideas for the space include the layered finishes she is known for, such as fabric walling and using mirrors and brass finishes to reflect light around and create what’s said to be intrigue and glamor.
“We look for partners who share our priorities and our vision, and there’s none better than Lexus, with its emphasis on creativity, innovation, and customer interaction,” said Gillian Zucker, President of Business Operations, LA Clippers and Intuit Dome. “At Intuit Dome, the Lexus Courtside Lounge will deliver an extraordinary hospitality experience in a space created by Rita Konig, one of the most creative designers in the world. We’re excited to align with Rita and with Lexus to bring their expertise to Intuit Dome and deliver an experience that could not be picked up and placed in any other arena.”
The lounge has an all-inclusive premium food and beverage program, plus a pathway through the center of the space that Clippers players will use to take the floor.
“For many years the Clippers have facilitated connections between dedicated, passionate members of Clipper Nation and Lexus through successful high-touch-point events and activations,” said Scott Sonnenberg, Chief Commercial Officer, LA Clippers and Intuit Dome. “Lexus is one of our longest-tenured partners and we’re thrilled to expand our relationship with them as an Intuit Dome Founding Partner to create the Lexus Courtside Lounge.”
Lexus will be present in other areas of Intuit Dome as well, including a vehicle display in the Main Lobby and entitlement of the South VIP Entrance. Integrations continue across the team and arena’s digital and broadcast outlets though popular partnership elements like Lexus Looks player fashion content, the Lexus Dinner Series, and premium hospitality experiences.
The Intuit Dome’ has five basketball courts, an outdoor Plaza, 51 uninterrupted rows of seats near the visitor’s bench called The Wall, and the largest-ever double-sided Halo Board in an arena. Additional information about the arena and tickets to Clippers games and events there starting in August is available at www.intuitdome.com.
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