-
Recent Posts
- GM Q3 2026 Net $3.3B. More Share Buybacks Coming
- Toyota Installs Two Hydrogen Fueling Stations in Ontario CA
- WEC Barcelona – Toyota Racing Takes Manufacturers’ Title
- Park Outside! Genesis Recall for Power-Seat Motor Fires
- New UAW International Executive Board Sworn In
- First Look – Porsche Mission S Sports Car Concept Debut
- HondaJet APMG S Upgrade Approved by EASA
- Acura to Debut New SUVs Targeting Detroit Models
- Trumpoline – EV Sales Increase in Q3 2026!
- Annals of Marketing – Subaru on Travel and Pets
- MBUSA Recalls 30,000 Vehicles for Brake Hose Failures
- Ram 1500 Recall for Bad Tire Pressure Monitoring
- Cause of Ongoing Volkswagen ID.4 Battery Fires Unknown
- Americans Directly Link Affordability Concerns to Trade Policy
- Trump Mis-Administration – Record High Gas Prices Persist
Recent Comments
- Governor Gretchen Whitmer on Trump Mis-Administration – Record High Gas Prices Persist
- NHTSA on Steering Loss – Ford Recalls F-Series Trucks
- AAA on AAA – August 20 Gasoline Prices Highest Ever!
- Nissan Motor on Nissan Posts ¥77.9B Profit in Q1 of Japanese Fiscal Year
- Jeff Badman on Ford Motor Recalls 850,000 Vehicles for Sudden Stalling
Archives
Meta
Tag Archives: sports marketing
Annals of Marketing – Lexus and the LA Clippers
The LA Clippers said this week that Lexus will be named “the official luxury vehicle of the LA Clippers and Intuit Dome,” with a Lexus Courtside Lounge at the new arena. Lexus joins naming rights partner Intuit and AT&T, Pechanga, and Ticketmaster as Intuit Dome Founding Partners. Ex-Microsoft pooh-bah Steve Balmer now owns and runs the Clippers. The monetarily peripatetic team was formerly of Buffalo and San Diego.
The Clippers history with arenas is troubled. They fled the Los Angeles Memorial Sports Arena in 1999 for Staples Center (nowadays Crypto.com Arena; that’s com not con), which they shared as an unloved stepchild with the Los Angeles Lakers and the National Hockey League’s LA Kings. The rental deal with the Lakers required the removing and then re-installation of Laker memorabilia and sponsorship logos and other stuff before and after their games. Hardly five easy pieces – so to Jack Nicholson speak – with our fond memories of his courtside Lakers seats where he held court at the Forum and Staples Center. Continue reading
Audi Revolut F1 Team and Fanwear Launched
“As a blend of modern lifestyle and sportswear, the fan collection – including the DNA Range, the Elevated Fanwear Range and drivers’ merchandise – targets a broad audience. Designed for everyday wear, not just race weekends, the diverse product portfolio spans T‑shirts, hoodies, jackets, caps, shoes and more,” Audi said in a release.
“The DNA Range forms the foundation of the collection, focusing on essential pieces built around core styles and the team’s primary colors to clearly express the Audi Revolut F1 Team identity. The Elevated Fanwear Range complements this with lifestyle‑driven key pieces that combine comfort, clean design and subtle branding for a modern everyday look.
“In addition, the collection includes exclusive merchandise from the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto. Several limited‑edition special drops released throughout the season further expand the collection – bold statements that celebrate style, culture and the evolving identity of the Audi Revolut F1 Team,” Audi said. Continue reading →