Click to enlarge.
Mercedes-Benz and JDS Development Group today started the sales launch for the second tower at Mercedes-Benz Places in Miami. On February 5th, the office opened, accompanied by the unveiling of the Silver Arrow Lounge. Spanning more than 2.5 million square feet, Mercedes‑Benz Places in Miami is the brand’s first real estate project in the U.S. and one of the largest developments of its kind currently under construction in Florida, Mercedes-Benz claimed.
“With construction of Mercedes-Benz Places in Miami well underway, we are laying the foundation for one of the most ambitious and innovative residential projects in Florida. Together with our partner, JDS Development Group, we will showcase outstanding architecture, which is undeniably Mercedes-Benz and deliver a community experience that is second to none,” Eva Wiese, Head of Mercedes-Benz Customer Solutions GmbH.
Following the initial sales release of Tower 1 in early 2024, 100 residences were purchased. As the 67-story building takes shape, the newly opened Sales Gallery has highlights of the interior design for the residential suites an look at the Silver Arrow Lounge. This resident-only rooftop space has a 52-foot swimming pool and a sun deck, allegedly drawing inspiration from the classic Mercedes-Benz “Silver Arrows” racing cars.
“The architecture of Mercedes-Benz Places in Miami reflects the timeless tradition of our Design Philosophy of Sensual Purity and infuses iconic potential into luxury living. We are transferring our significant automotive design expertise into architecture and with that make a strong and different timeless statement. Creating such a landmark in an iconic city like Miami is a once-in-a-lifetime opportunity and an honor, making a bold statement in modern urban living in one of the most exiting cities,” said Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Mercedes-Benz Miami Real-Estate
Click to enlarge.
Mercedes-Benz and JDS Development Group today started the sales launch for the second tower at Mercedes-Benz Places in Miami. On February 5th, the office opened, accompanied by the unveiling of the Silver Arrow Lounge. Spanning more than 2.5 million square feet, Mercedes‑Benz Places in Miami is the brand’s first real estate project in the U.S. and one of the largest developments of its kind currently under construction in Florida, Mercedes-Benz claimed.
“With construction of Mercedes-Benz Places in Miami well underway, we are laying the foundation for one of the most ambitious and innovative residential projects in Florida. Together with our partner, JDS Development Group, we will showcase outstanding architecture, which is undeniably Mercedes-Benz and deliver a community experience that is second to none,” Eva Wiese, Head of Mercedes-Benz Customer Solutions GmbH.
Following the initial sales release of Tower 1 in early 2024, 100 residences were purchased. As the 67-story building takes shape, the newly opened Sales Gallery has highlights of the interior design for the residential suites an look at the Silver Arrow Lounge. This resident-only rooftop space has a 52-foot swimming pool and a sun deck, allegedly drawing inspiration from the classic Mercedes-Benz “Silver Arrows” racing cars.
“The architecture of Mercedes-Benz Places in Miami reflects the timeless tradition of our Design Philosophy of Sensual Purity and infuses iconic potential into luxury living. We are transferring our significant automotive design expertise into architecture and with that make a strong and different timeless statement. Creating such a landmark in an iconic city like Miami is a once-in-a-lifetime opportunity and an honor, making a bold statement in modern urban living in one of the most exiting cities,” said Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.