Annals of Marketing – Our Volvo Story Sweepstakes

Posted on 22 July 2025 by Ken Zino
Ken Zino of AutoInformed.com on Annals of Marketing - Our Volvo Story Sweepstakes

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Volvo Car Americas said today that it is debuting a new ad campaign dubbed “Our Volvo Story” along with a sweepstakes to celebrate 70 years in the United States.*

“Everyone has a Volvo story and this is about honoring the people who have been a part of our journey, from families who have passed down their Volvo through generations, to the employees and retailers who have helped shape the brand,” said Luis Rezende, President, Volvo Car Americas. “As we celebrate 70 years and the impact we’ve had in the United States, we’re excited to invite consumers to create their own Volvo story with a chance to win a new Volvo EX90, assembled right here in South Carolina. This celebration is not just about where we’ve been but about honoring the people who’ve been with us along the way, and where we’re going next.”**

Sweepstakes participants can choose from three designs of the Volvo EX90 for a chance to win:

  • “Classic Luxury” – Twin Motor Performance Ultra in Mulberry Red
  • “Scandinavian Calm” – Twin Motor Performance Plus in Denim Blue
  • “Nordic Cool” – Twin Motor Performance Ultra in Vapour Grey

Volvo Car USA

Headquartered in Mahwah, New Jersey, Volvo Car USA LLC (VCUSA) (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden (Nasdaq Stockholm VOLCAR B) providing sales, marketing, parts, service, technology, and training support to Volvo automobile retailers in the United States since the 1950s. Operations also include a manufacturing campus in Ridgeville, SC that underlines the company’s long-term commitment to the United States- what Volvo claims is a key market. In addition, VCUSA maintains offices in California and parts distribution and training centers across the country.

*AutoInformed on

**Inevitable Volvo Footnote

No Purchase Necessary To Enter Or Win. Open only to legal residents of the 48 US/DC, 18 years of age and older with a valid driver’s license.  Void in AK, HI & where prohibited. Sweepstakes starts at 9:00 a.m. ET on 7/22/25 and ends at 11:59:59 p.m. ET on 9/8/25. Subject to Official Rules, including how to enter, prize details, odds, and restrictions, visit www.MyVolvoEX90story.com. Sponsor: Volvo Car USA LLC, 1800 Volvo Place, Mahwah, NJ 07430.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Annals of Marketing – Our Volvo Story Sweepstakes

  1. Volvo Cars says:
    4 August 2025 at 5:17 pm

    “This July, we sold a total of 49,273 across all markets, down 14 % compared to the same period last year. Our electrified models – including both fully electric and plug-in hybrid models – accounted for 45 % of all cars sold during July. This is a decrease of 21 % compared to the same period last year. Our share of fully electric cars made up 21% of all cars sold for the month, while the share of plug-in hybrid models accounted for 23 %. In July, the XC60 was the top-selling model with sales of 16,813 cars (2024: 15,577), followed by the XC40/EX40, with total sales of 12,087 cars (2024: 13,818) and the XC90 at 7266 cars (2024: 8146).” Volvo Cars statement 4 August 2025.

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