Annals of Marketing – Stellantis, Formitalia, Warner Bros.

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Stellantis Design Studio in collaboration with Formitalia and Warner Bros. Discovery Global Consumer Products (WBDGCP0 today introduced The Joker Collection. * This is an all-new furniture line said to be inspired by the eponymous DC Super-Villain. Ihe furniture debuts at Salone del Mobile 2025, Fiera Milano Rho, 8-13 April in Hall 13 – Stand D26/D28.

“We loved the idea of creating this villain’s lair, a welcoming space that fosters a false sense of security in its guests,” said Hugo Nightingale – Global Creative Director at Stellantis Design Studio.

Claimed Highlights – We’re not Joking

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Asylum Armchair – this chair uses restraint as inspiration for comfort with a twisted style that is both welcoming and disconcerting. It represents The Joker’s unbalanced and unexpected essence.

Chaos Sofa – This item is designed with a duality that mirrors The Joker’s unpredictable nature. Deconstructed and anarchic, the design invites a double read, challenging conventional aesthetics.

The Joker Throne – With bold, contrasting colors, this piece captures The Joker’s narcissistic flair and permanent, disfigured smile. These elements bring a sense of tension and rebellion, yet also a twisted sense of humor.

The Smile Sofa – This piece features asymmetric forms and distressed materials, symbolizing The Joker’s instability and imperfection.

The Prankster / Dispenser – The design is a playful yet sinister mix of style, reflecting the unpredictable nature and complex personality of The Joker. It’s mischievous and quirky, with unexpected design elements.

“This collection is a bold statement of duality and conflict, capturing the chaotic and mysterious spirit of The Joker. It’s a celebration of the unapologetic and unpredictable, making each piece a true work of art”, said Klaus Busse – Head of Stellantis Design Studio.

*DC and all related characters and elements © & ™ DC. WB SHIELD: © & ™ WBEI. (s25),