Annals of Marketing – GM and Netflix Promoting EVs

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General Motors (NYSE: GM) said today that  it is working with Netflix “to give electric vehicles the stage they deserve, reflecting society’s increasing excitement about an all-electric future.” It starts with a launch spot, “EVs On Screen.” As part of the deal, Netflex will increase the occurrence of EVs in Netflix-produced shows and films, where relevant, while also claiming it is taking steps to enable more sustainable productions.

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl.

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During the course of the next year, GM EVs will be seen in select Netflix shows and films, including Love is Blind, Queer Eye and Unstable, which will include the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively.