Artificial Intelligence Next Big Thing in Autos?

Posted on 15 February 2018 by Ken Zino

As just the latest example of the growing use of sophisticated computer programming, some of it quite invasive and reckless in customer privacy issues, Mercedes-Benz is presenting what it calls “innovations and initiatives” from a variety of fields as part of its digitization strategy at the Mobile World Congress in Barcelona this month.

 The marketing babble aside, Benz will concentrate on systems with artificial intelligence (AI), such as the multimedia system MBUX – Mercedes-Benz User Experience. The new A‑Class with what is claimed to be an intuitive, teachable approach is celebrating its show premiere in Barcelona. MBUX can be individualized and adapts to the user. Map display supplemented by augmented reality is a new aspect.

For Daimler – as with virtually all automakers – or is that mobility companies in their current jargon? – the use of artificial intelligence is a central topic, in the development, production or the use of vehicles and in – what else – mobility services that automakers expect to become a major revenue source. (Toyota Takes Artificial Intelligence Hunting for New Materials,  NHTSA – Artificial Intelligence is ‘Driver’ in Autonomous Cars)

The start-up fair “Four Years from Now” (4YFN) takes place in parallel to the Mobility World Congress and Mercedes-Benz also has its own stand there too. As a conclusion to the Hackathon series “Digital Life Campus”, which enjoyed global success, Hack.IAA, Hack.Singapore, Hack.Berlin, Hack.TechCrunch and Hack.Bangalore teams can present their ideas there and chat to the experts.

More From AutoInformed

Tweet

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
This entry was posted in concept, distracted driving, electronics, safety and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *