Autonomous Car Appetizer: Ford and Postmates Link

AutoInformed.com on Ford Transit Connect Self-Driving Delivery Van

The research concentrates on the first and last mile of food delivery as Ford – like all other automakers – is working on self-driving technology in separate test vehicles.

In Ford Motor’s latest engineering-by press-release designed to bolster its sagging stock price, the Dearborn based automaker is working with Postmates, an on-demand delivery platform. It’s claimed the two  will  operate a self-driving delivery service. Research vehicles for the business pilots appear as self-driving, however, they are manually driven by an experienced driver.

Ultimately, Ford says it is  testing how businesses and consumers interact with a self-driving vehicle.

The  Postmates pilot now underway in Miami and Miami Beach has more than 70 businesses participating, including local fast-food pusher Coyo Taco. For residents in the area, when they order tacos , or something else from  Postmates, they may be given the option to have it delivered by a self-driving like research vehicle.

When a meal is ready to be delivered, a restaurant employee will place it in the vehicle, likely a Transit Connect with a locker system to secure food and allow delivery to  multiple customers on one delivery route. Services such as  Postmates deliver an assortment of products (some that are edible or semi-edible)  from sushi restaurants to hardware stores. Therefore, the rear and passenger-side lockers are different sizes.

One Ford Transit Connect self-driving research vehicle has three lockers — one on the passenger side and two in the back — that can deliver both food and goods. After the restaurant employee types his access code into the screen, one of the lockers will automatically open so that he can place the food inside. Each locker has two cup holders.

When the vehicle arrives at its destination, the customer receives a text notification indicating the delivery is ready for pickup. Upon meeting the vehicle at the curb, consumers enter an access code into the touch screen and the appropriate locker opens. Audio prompts direct the interaction and lights illuminate the designated locker.

Surprisingly, this is  Ford’s first self-driving research vehicle modified specifically to test a variety of interfaces — the touch screen, the locker system, the external audio system— to inform the design of a Ford purpose-built self-driving vehicle that’s scheduled to arrive in 2021.

Thus far no indigestion reported.

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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