Who says the British don’t have a sense of humor? When they aren’t busy gushing over an archaic Royal System or working hard to destroy the auto industry and trencherman jobs through BREXIT, a laugh comes forward. (Brexit Panic Takes Hold. Auto Industry Urges – Begs? – Negotiators to Avert the Business Killing Worst-Case Scenario)
Consider that a new McLaren has been spotted during dynamic testing ahead of its introduction in January. The car’s brick-based construction has made it necessary for development to move from McLaren’s usual secret facility near Idiada in Spain to a busy LEGO Store in Central London.
Under the camouflaged body, the shape is claimed to be recognizably a McLaren. Insiders – with tongue firmly in cheek- suggest it has been designed with frequent reassembly by future owners in mind.
This isn’t the first time that McLaren has ventured away from its expensive carbon fiber construction in favor of interlocking bricks. Back in 2017, the McLaren 720S was converted into a 280,000 brick 1:1 scale replica and was finished with the help of visitors to the Goodwood Festival of Speed. An easier-to-complete version can still be purchased in any Lego Store as part of the company’s Speed Champions range.
The story is expected to build in January when the new McLaren is unwrapped.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Brick-Built McLaren in Central London PR Stunt
Consider that a new McLaren has been spotted during dynamic testing ahead of its introduction in January. The car’s brick-based construction has made it necessary for development to move from McLaren’s usual secret facility near Idiada in Spain to a busy LEGO Store in Central London.
Under the camouflaged body, the shape is claimed to be recognizably a McLaren. Insiders – with tongue firmly in cheek- suggest it has been designed with frequent reassembly by future owners in mind.
This isn’t the first time that McLaren has ventured away from its expensive carbon fiber construction in favor of interlocking bricks. Back in 2017, the McLaren 720S was converted into a 280,000 brick 1:1 scale replica and was finished with the help of visitors to the Goodwood Festival of Speed. An easier-to-complete version can still be purchased in any Lego Store as part of the company’s Speed Champions range.
The story is expected to build in January when the new McLaren is unwrapped.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.