Buick Envista Hatchback Debuts Billed as Crossover SUV

Ken Zino of AutoInformed.com on Buick Envista Hatchback Debuts Billed as Crossover SUV

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Buick today revealed the 2024 Envista, a new nameplate in the fast-growing small SUV segment. In marketing speak, Envista has the cargo space and utility of an SUV, packaged inside sporty and sleek proportions typically found in a sedan. Translation – in the Alice in Wonderland world of automotive marketing, Humpty Dumpty eschews using the hatchback word, which for generations of Americans meant cheap front-wheel-drive transportation. German makers are long experienced on the widespread use of this redefinition.

Nonetheless, Envista will among the least expensive SUVs in the segment, starting at $23,4951  –  Sport Touring starting at $25,1951 and Avenir starting at $29,6951. Buick calls it a  premium crossover that is designed to attract migrating sedan owners, young professionals and small families. The 2024 Envista is projected to enter production next month with a summer on sale date. It’s an evolution of and variation of the Korean designed and built Chevrolet Trax. Envista will be built at GM’s Bupyeong plant in South Korea.

Ken Zino of AutoInformed.com on Buick Envista Hatchback Debuts Billed as Crossover SUV

Click for more information.

“Buick helped define the small SUV segment in 2012, and we’ve continued to make our offerings even more competitive since. The all-new Envista is going to shake up that segment once again,” said Duncan Aldred, global vice president, Buick-GMC.

Envista comes with a small 1.2-liter turbocharged engine and a six-speed automatic transmission. This is expected to be rated at 136 horsepower with 162 lb.-ft. of torque. It’s claimed that the engine’s turbocharger allows it to reach peak torque much faster and maintain that for a longer RPM range thereby “providing great responsiveness and a fun and engaging driving experience.”

“Compared to previous generations of our 1.2-liter turbo engine, this version is lighter and uses fewer parts, which reduces the overall vehicle weight, increases efficiency and creates nimble ride and handling,” said Scott McLane, lead development engineer, Buick Envista. Predicted is an EPA rating of 30 mpg combined.

With a relatively long wheelbase of 106 inches (183 inches overall length) and front-drive layout, Envista has more legroom than any prior Buick small SUV. The Envista’s so-called Ultrawide Infotainment Display has 19 diagonal inches of combined LCD screens with access to vehicle controls. As in the 2024 Encore GX, the Envista has an 11-inch-diagonal infotainment screen – the largest in the segment2 thus far.

Buick says, marching lockstep with other automakers, that the infotainment system has been optimized to provide an enhanced user interface design, voice recognition and multimedia applications, making driver interaction easier and more intuitive.

 The 2024 Envista will come standard with the Buick Driver Confidence package3. This package includes six active safety and driver assistance technologies sincluding Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, and IntelliBeam auto high-beams. A high-definition Rear Vision Camera is also standard. The Envista will also offer optional safety3 and driver assistance technologies such as Lane Change Alert with Side Blind Zone Alert, Adaptive Cruise Control and Rear Cross Traffic Alert.

A 40/60-split folding second row seating allows for storage of items up to 7.5 feet long (diagonally). The Envista provides 20.7 cubic feet of room behind the rear seat and 42 cubic feet4 with the rear seats folded down. There’s an optional Power hatchback, err, Liftgate.

AutoInformed on

Inevitable Envista Footnotes

1 MSRP excludes tax, title, license, dealer fees and optional equipment. Includes DFC. Dealer sets final price.
2 Based on latest competitive data available.
3 Safety or driver-assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.
4 Cargo and load capacity limited by weight and distribution.
5 EPA estimates not yet available.

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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