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Buick Envista Hatchback Debuts Billed as Crossover SUV
Buick today revealed the 2024 Envista, a new nameplate in the fast-growing small SUV segment. In marketing speak, Envista has the cargo space and utility of an SUV, packaged inside sporty and sleek proportions typically found in a sedan. Translation – in the Alice in Wonderland world of automotive marketing, Humpty Dumpty eschews using the hatchback word, which for generations of Americans meant cheap transportation. Continue reading →