Money is getting tight as ambitions – and the need for survival – grow.
Ford is redesigning its marketing operations globally to elevate the struggling115-year-old brand. Ford today named BBDO as its lead creative agency; Wieden + Kennedy joins as innovation partner for specific projects; For the moment, WPP remains a smaller part of Ford’s multi-agency team, leading “activation.” wihc means WPP buys the ad space.
Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, and digital labs. Ford claims this new global marketing approach – is expected to yield $150 million in efficiencies annually. This only part of a series of actions that Ford’s in taking to become more profitable. More white-collar job cuts will assuredly follow.
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“Ford already is one of the most recognized and respected brands in the world,” said Joy Falotico, Ford group vice president and chief marketing officer. “In this pivotal moment of reinvention and transformation, we’re excited to partner with world-class creative agencies to unlock the full potential of the iconic Blue Oval.”
Nonetheless, Ford Motor stock is mired in Wall Street mud, trading for less than $10 a share common.
See AutoInformed.com on:
Ford’s re-evaluation of its global marketing and advertising strategy is part of the company’s work to improve its overall fitness and realize its ambition to become the world’s most trusted company, designing smart vehicles for a smart world.
The marketing redesign comes as Ford rushes to launch many new trucks and crossovers in the U.S. and the world that will give it one of the freshest lineups but not necessarily the highest quality in the industry.
Ford also is moving to flexible vehicle architectures. – This has been going on for more than 3 decades with “more common parts across models, cutting new product development time – from sketch to dealer showroom – and reducing costs. “Ever hear of Ford 2000? Divestors and stock speculators have.
Ford has launched a new Enterprise Product Line Management team” to meet emerging customer needs, drive top-line growth and maximize returns throughout the product portfolio – much like the company manages its industry-leading F-Series pickup and Transit van business.
BBDO begins transitioning to its new role on Nov. 1, working with Ford’s team of ad agencies and company marketing experts. Ford Motor will introduce a new U.S. brand campaign later this month supporting a series of Ford vehicles.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Bye J Walter Thompson as Ford Sacks Global Marketing, Adds New Creative Agency and More In-House Workers
Money is getting tight as ambitions – and the need for survival – grow.
Ford is redesigning its marketing operations globally to elevate the struggling115-year-old brand. Ford today named BBDO as its lead creative agency; Wieden + Kennedy joins as innovation partner for specific projects; For the moment, WPP remains a smaller part of Ford’s multi-agency team, leading “activation.” wihc means WPP buys the ad space.
Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, and digital labs. Ford claims this new global marketing approach – is expected to yield $150 million in efficiencies annually. This only part of a series of actions that Ford’s in taking to become more profitable. More white-collar job cuts will assuredly follow.
See AutoInformed.com on:
“Ford already is one of the most recognized and respected brands in the world,” said Joy Falotico, Ford group vice president and chief marketing officer. “In this pivotal moment of reinvention and transformation, we’re excited to partner with world-class creative agencies to unlock the full potential of the iconic Blue Oval.”
Nonetheless, Ford Motor stock is mired in Wall Street mud, trading for less than $10 a share common.
See AutoInformed.com on:
Ford’s re-evaluation of its global marketing and advertising strategy is part of the company’s work to improve its overall fitness and realize its ambition to become the world’s most trusted company, designing smart vehicles for a smart world.
The marketing redesign comes as Ford rushes to launch many new trucks and crossovers in the U.S. and the world that will give it one of the freshest lineups but not necessarily the highest quality in the industry.
Ford also is moving to flexible vehicle architectures. – This has been going on for more than 3 decades with “more common parts across models, cutting new product development time – from sketch to dealer showroom – and reducing costs. “Ever hear of Ford 2000? Divestors and stock speculators have.
Ford has launched a new Enterprise Product Line Management team” to meet emerging customer needs, drive top-line growth and maximize returns throughout the product portfolio – much like the company manages its industry-leading F-Series pickup and Transit van business.
BBDO begins transitioning to its new role on Nov. 1, working with Ford’s team of ad agencies and company marketing experts. Ford Motor will introduce a new U.S. brand campaign later this month supporting a series of Ford vehicles.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.