-
Recent Posts
- CARB Adopts Rules Supporting Use of E15 Gasoline
- Gasoline Prices Heading for New September Record!
- ACEA – Hybrids Top August EU Car Registrations
- Volkswagen Debuts In-Vehicle Gaming on Some 2027 Models
- By the Seat of Their Pants – Premium Seats Lag in Quality?
- September 2026 Light Vehicle Production Forecast So-So
- California Keeps Growing as It Cuts Climate Emissions Again
- Chrysler Recalls 97,349 Jeeps for Flying Roof Racks
- November Michigan Ballot Proposals – UAW Con and Pro
- Vehicle Affordability Still Worrying Despite Wage Increases
- TRUMPED! AAA – Pump Prices Continue Rising
- Michigan Governor Whitmer Against Trump Tariffs in WSJ
- Annals of Marketing – New User Interface on GM Pickups
- AAA – Annual New Vehicle Ownership Cost at $12,863 Up ~11%
- Indy 500 Winner Rosenqvist to Be Honored in Värnamo
Recent Comments
- NHTSA on Steering Loss – Ford Recalls F-Series Trucks
- AAA on AAA – August 20 Gasoline Prices Highest Ever!
- Nissan Motor on Nissan Posts ¥77.9B Profit in Q1 of Japanese Fiscal Year
- Jeff Badman on Ford Motor Recalls 850,000 Vehicles for Sudden Stalling
- Magna International on Magna International Posts Q1 2026 EPS Loss of $0.04
Archives
Meta
Tag Archives: Ford reorganization
Ford Motor 2020 Loss $1.3 Billion. Microchip Shortage Looms
Chasing General Motors, Ford said it would increase its planned investments in electric and autonomous vehicles to more than $22 billion and $7 billion in turn through 2025. GM caught the industry by surprise when it said it would have 30 new EVs globally during roughly that period. It was the latest Ford attempt to appease the capital markets which remain skeptical about the lackluster performance of the Dearborn based automaker. Continue reading
Bye J Walter Thompson as Ford Sacks Global Marketing, Adds New Creative Agency and More In-House Workers
Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, and digital labs. Ford claims this new global marketing approach – is expected to yield $150 million in efficiencies annually. This only part of a series of actions that Ford’s in taking to become more profitable. More white-collar job cuts will assuredly follow. Continue reading
Ford to Up Electrification Spend to $30B by 2025. Wants 40% All-Electric Global Volume By 2030
Well, one wild card is the great unknown about the future of internal combustion engines that Ford is heavily dependent on. Will the change to EVs mean big write offs or mark downs of the value of existing plants, tooling and the elimination of jobs? Another potentially negative is Ford’s dismal record of introducing and then incurring huge warranty costs of complex vehicles with electronics. It has cost stockholders billions of dollars. Fixing these huge warranty costs is potentially worth $1-$2 billion annually given recent history. Continue reading →