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Stellantis (NYSE: STLA) and the Dongfeng Group today announced their intention to form a European joint venture for shared sales, distribution, manufacturing, purchasing, and engineering activities. The joint venture would take responsibility for the sales and distribution of Dongfeng’s Voyah-branded vehicles in designated markets in Europe. This would circumvent EU tariff’s on Chinese-made vehicles. [Stellantis and Dongfeng Group recently announced the production of all-new Peugeot and Jeep models in China for the domestic market and export – AutoCrat]*
“The plans we are announcing today take our recently strengthened cooperation with Dongfeng to an all-new dimension of an international partnership to the benefit of customers around the world,” said Antonio Filosa, Stellantis CEO. “With this new chapter in our collaboration, we will give our customers an even greater choice of competitive products and pricing, leveraging the best of Stellantis’ global footprint alongside Dongfeng’s access to China’s advanced new energy vehicles ecosystem.”
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The JV partners also foresee the potential production of Dongfeng NEV at the Rennes plant in France, in line with European regulations and Made-in-Europe requirements. [NEV is a Chinese classification for Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs) including extended-range EVs, and Fuel Cell Vehicles (FCVs) – AutoCrat].
“Under the proposed plan, the partners intend to establish a new European-based, Stellantis-led 51/49 joint venture. The new entity would have responsibility for the sales and distribution of Dongfeng’s Voyah-branded premium NEVs in designated markets in Europe, leveraging Stellantis’ strong network and after-sales expertise. This new entity would also host joint purchasing and engineering activities, tapping into Dongfeng’s highly competitive Chinese NEV ecosystem,” the companies said in a release.
Earlier this month,* Stellantis and Dongfeng announced the strengthening of their longtime China-based Dongfeng Peugeot Citroën Automobile Co., Ltd (“DPCA”) joint venture, that will produce all-new Peugeot and Jeep-branded NEVs at its Wuhan plant for China and for export to global markets, starting in 2027.
Since its inception, the DPCA joint venture has produced more than 6.5 million Peugeot and Citroën-branded vehicles in China for the domestic and overseas markets.
The implementation of the project is subject to the execution of the relevant implementation agreements, including economic and operational principles, and the satisfaction of customary conditions and approvals of course.
“Dongfeng will further strengthen and expand our partnership with Stellantis, closely aligning with China’s national strategies of high-level opening up, dual circulation, and stabilizing foreign investment, business, and employment,” said Qing YANG, Dongfeng Chairman. “This also meets both shareholders’ development needs. Through coordination in technology, branding, and global markets, it will unlock greater value from the joint venture, accelerate Dongfeng’s global expansion, support Stellantis’ global strategic shift and China presence.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Chinese Dongfeng Voyah Vehicles Coming to EU Via Stellantis
Click for more.
Stellantis (NYSE: STLA) and the Dongfeng Group today announced their intention to form a European joint venture for shared sales, distribution, manufacturing, purchasing, and engineering activities. The joint venture would take responsibility for the sales and distribution of Dongfeng’s Voyah-branded vehicles in designated markets in Europe. This would circumvent EU tariff’s on Chinese-made vehicles. [Stellantis and Dongfeng Group recently announced the production of all-new Peugeot and Jeep models in China for the domestic market and export – AutoCrat]*
“The plans we are announcing today take our recently strengthened cooperation with Dongfeng to an all-new dimension of an international partnership to the benefit of customers around the world,” said Antonio Filosa, Stellantis CEO. “With this new chapter in our collaboration, we will give our customers an even greater choice of competitive products and pricing, leveraging the best of Stellantis’ global footprint alongside Dongfeng’s access to China’s advanced new energy vehicles ecosystem.”
Click for more.
The JV partners also foresee the potential production of Dongfeng NEV at the Rennes plant in France, in line with European regulations and Made-in-Europe requirements. [NEV is a Chinese classification for Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs) including extended-range EVs, and Fuel Cell Vehicles (FCVs) – AutoCrat].
“Under the proposed plan, the partners intend to establish a new European-based, Stellantis-led 51/49 joint venture. The new entity would have responsibility for the sales and distribution of Dongfeng’s Voyah-branded premium NEVs in designated markets in Europe, leveraging Stellantis’ strong network and after-sales expertise. This new entity would also host joint purchasing and engineering activities, tapping into Dongfeng’s highly competitive Chinese NEV ecosystem,” the companies said in a release.
Earlier this month,* Stellantis and Dongfeng announced the strengthening of their longtime China-based Dongfeng Peugeot Citroën Automobile Co., Ltd (“DPCA”) joint venture, that will produce all-new Peugeot and Jeep-branded NEVs at its Wuhan plant for China and for export to global markets, starting in 2027.
Since its inception, the DPCA joint venture has produced more than 6.5 million Peugeot and Citroën-branded vehicles in China for the domestic and overseas markets.
The implementation of the project is subject to the execution of the relevant implementation agreements, including economic and operational principles, and the satisfaction of customary conditions and approvals of course.
“Dongfeng will further strengthen and expand our partnership with Stellantis, closely aligning with China’s national strategies of high-level opening up, dual circulation, and stabilizing foreign investment, business, and employment,” said Qing YANG, Dongfeng Chairman. “This also meets both shareholders’ development needs. Through coordination in technology, branding, and global markets, it will unlock greater value from the joint venture, accelerate Dongfeng’s global expansion, support Stellantis’ global strategic shift and China presence.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.