Chevrolet Cruze Pricing Undercuts Civic, Corolla, Elantra

AutoInformed.com

GM Executive Vice President Global Product Development Mark Reuss introduces the 2016 Cruze compact sedan last June in Detroit, Michigan. Cruze will be available in early 2016. A diesel model follows in 2017.

The battle of best-selling global compact cars continued today with Chevrolet (NYSE: GM) pricing its brand new Cruze model $1980 cheaper than the Honda Civic LX, an acknowledged leader in the class. The formidable Cruze – Chevy’s bestseller globally – is also less expensive than the Toyota Corolla L (-$570) and the Hyundai Elantra SE (-$580).

Larger and lighter by as much as 250 pounds, the heavily revised Cruze goes on sale in the U.S. during Q1 of 2016. Other markets, as many as 40 or more, will follow.

A new 1.4-liter turbocharged engine that is rated at an estimated 40 mpg highway powers the compact Cruze. With 153 horsepower and 177 lb. ft. of torque, crisp performance is available (zero-60 ~8s) as well as pump relief with a range of more than 500 miles.

Better still, even though the compression ratio of the new GM engine is 10:1, thereby helping with the high specific output and hence efficiency, the dohc four-cylinder runs on regular fuel. Six-speed manual or automatic transaxles are offered. A stop/start system increases the Cruze’s efficiency in traffic.

While the powertrain might be the heart of a car to traditionalists such as the writer, more important to newer generation buyers are the electronics. Starting with a revised MyLink App that offers better performance, plus compatibility with both Android Auto (eventually) and Apple CarPlay (immediately), the smartphone is now as much of a part of the interior as the standard seven-inch-diagonal screen and more costly eight-inch screen.

Moving from the entertainment side, there are some better uses of auto electrons, namely where safety is enhanced with Blind Zone Alert, Rear Cross-Traffic Alert, Lane Keep Assist and Forward Collision Alert. Projector headlamps with light-emitting diode (LED) lighting are standard, and LED daytime running lamps come on higher trim levels. There are also ten standard airbags.

In short, this Cruze is a winner, but that awaits customer confirmation. (See AutoInformed.com on: 2016 Chevrolet Cruze Debuts in Detroit and 2016 Chevy Cruze Debuts end of June, on Sale this Winter)

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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