Coming This Fall a Ford Mustang Mach-E Rally

Baja or marketing bah humbug? What would Parnelli Jones would say…

The marketing people at Ford Motor (NYSE: F) are betting they can sell what is an off-road Ford Mustang electric vehicle. In a PR stunt at the Goodwood Festival of Speed, the “first rally-inspired electric SUV” from Ford was driven up the hill by Ott Tänak, current driver of the M-Sport Ford Puma Hybrid Rally1 entry and former World Rally champion. 

“Mustang Mach-E took the freedom and fun of Mustang and made it free from emissions. Now with Mustang Mach-E Rally, we’re providing our customers the freedom to venture off the asphalt and beyond the beaten path,” said Darren Palmer, Vice President, Electric Vehicle Programs, Ford Model e.

Mustang Mach-E Rally will be available to order in the U.S. this fall. No technical details or pricing and options – premium no doubt – are available yet. AutoInformed guesstimates starting at~$65,000. However, the competition in the off-road EV market is intense, with a growing number of really capable off-roaders. See below.

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