Drip, Drip, Drip Marketing – Hummer Omega Edition

Ken Zino of AutoInformed.com on Drip, Drip, Drip Marketing – Hummer Omega Edition

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GMC revealed today the 2024 HUMMER EV Omega Edition, a limited-edition vehicle with a so-called Neptune Blue Matte1 exterior color that GMC hopes will attract buyers for a set of wheels that will be priced at levels among the planets. Pricing will be announced closer to production, expected in the first half of 2024. However, this is a UAW contract year, which means anything can happen at GM’s Factory ZERO Detroit-Hamtramck Assembly Center or the GM plants that supply it. (AutoInformed.com on:Drip, Drip – GMC Debuts 3X Trim for HUMMER EV Pickup, SUV; Annals of EV Marketing – GMC and EarthCruiser; GMC Adds Hummer SUV EV. Direct Selling Without Dealers?)

“The HUMMER EV is one of the hottest vehicles on the market today, and it just got even more desirable with the striking and strictly limited Omega Edition,” said Duncan Aldred, global vice president, Buick-GMC. “With traffic-stopping design provided by the exclusive, space inspired Neptune Blue Matte1 exterior color with premium blacked-out details, the HUMMER EV Omega Edition will be a standout on every city street while continuing to deliver the capability and ground-breaking performance our customers expect from GMC.”

The Omega Edition will be available in limited volume exclusively on the 3X trim for both the 2024 HUMMER EV Pickup and SUV. Features standard on the special edition include:

  • Limited edition Neptune Blue Matte1 exterior paint color
  • Extreme Off-Road Package
  • Black exterior badges
  • Transparent Sky Panels
  • Exclusive 18-inch gloss black beadlock-capable wheels with Carbon Flash trim ring
  • Exclusive high lux carpet flooring insert
  • MultiPro tailgate audio speaker system by Kicker (Pickup only)
  • Black beadlock mounted spare wheel (SUV only)
  • Exclusive Neptune Blue Matte1 spare tire cover (SUV only)

The Extreme Off-Road Package for both the HUMMER EV Pickup and SUV includes UltraVision with underbody camera views2, additional skid plates and rocker protection with built-in assist steps, 18-inch wheels and 35-inch Mud Terrain tires. The SUV will be offered with a standard 20-module battery. The Pickup will be offered with a 24-module battery option.

The GMC HUMMER EV Omega Edition SUV will be on display at the upcoming “HUMMER House” activation in the Design District during the Miami Grand Prix this weekend. Invited attendees will experience 0-60 mph acceleration times in ~3.5 seconds3 through (marketing babble alert> Watts to Freedom4 runs in the SUV on a closed course.

Inevitable GMC Footnotes
1Special care required for matte paint. See the owner’s manual for more details.
2Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle’s owner’s manual for important feature limitations and information.
3Based on GM-estimates.
4Watts to Freedom is intended for use only on a closed course and should not be used on public roads. Read the vehicle Owner’s Manual for important feature limitations and information.
5From globally sourced parts.
6Sierra EV Denali Edition 1 anticipated availability early 2024.

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