European Car Sales Rise 7% in May. Still Lag Pre-Crisis Levels

AutoInformed.com

Volkswagen Group and the Volkswagen brand remain by far the sales leaders in Europe.

European car sales increased 7.1% during May, bringing total EU registrations in the 27 markets from January to May to -0.8% below those in the same period during 2010. Since March 2010, when demand for new cars increased 11.0%, only the month of February has been positive (+0.9%) compared to the previous year. Year-to-date to May a total of 5,885,631 new cars were registered, down -0.8% in January to May period a year earlier, the automakers association ACEA said today.

During May, a total of 1,208,583 new cars were registered in the EU. Registrations were up in Germany (+22.0%), France (+6.1%) and Italy (+3.6%), while the market contracted by 23.3% in Spain and 1.7% in the UK. Overall, most countries saw demand for cars increase, leading to a 7.1% growth across the EU.

European car sales are of concern for U.S. taxpayers because they have been undermining the financial performance of General Motors and Fiat, which controls Chrysler. Both GM’s Opel subsidiary and Fiat are struggling in Europe. Even Ford Motor results are negatively affected by Europe, which remains a drag on its earnings.

May sales in Ford’s traditional 19 European markets rose by 10.5% to 116,500, up by 11,100. By comparison, the total industry increase in these countries only saw an 8.8% improvement.

Five months into the year, although a majority of EU markets expanded, important ones such as the British (-7.3%), Italian (-15.1%) and Spanish (-25.7%) contracted, leading to an overall downturn. In absolute figures, Germany and France registered over a million vehicles from January to May, followed by the UK and Italy, with over 840,000 units.

The European passenger car market shrank for the third straight year in 2010, with registrations declining by 5.5%, from 2009. With a total of 13,360,599 new units registered throughout the year, manufacturing remains well below the peak of more than 16 million recorded in 2007 before the collapse of the global financial markets caused the ongoing Great Recession. (See EU Auto Sales Slump Continues in 2010 for Third Straight Year)

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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