First Look – 2024 Ford Ranger Pickup

Ken Zino of AutoInformed.com on First Look 2024 Ford Ranger Pickup

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Ford Motor today revealed details on the 2024 model-year Ranger, calling  the globally sold mid-size pickup connected and capable. Rangers sold in the US will be assembled at the Michigan Assembly Plant in Wayne, Michigan. Orders begin later this month. The Ranger should be in showrooms beginning late summer. However, it will be late fall before the optional, but recommended here, 2.7-liter EcoBoost engine appears.

“The all-new Ranger has already proven itself on almost every continent in 2022 with segment sales leadership in 18 countries, and all of Europe. Now it’s ready for North America,” claimed Kumar Galhotra, president of Ford Blue.

Ken Zino of AutoInformed.com on First Look 2024 Ford Ranger Pickup

Click for more information.

The design of Ranger is defined by distinctive grilles and front-end appearances for XL, XLT and Lariat models. The Ford C-clamp headlight treatment and strong shoulder lines down the sides incorporate bigger wheel arches The rear end mirrors the front with C-clamp tail-lamps, with “RANGER” stamped across the tailgate. We guess it’s up to you to know if you’re coming or going.

The venerable 2.3-liter EcoBoost continues as the standard engine, rated at 270 horsepower and 310 lb.-ft. of torque†††. The optional 2.7-liter EcoBoost V6* shared with F-150® and Bronco®, is rated at 315 horsepower and 400 lb.-ft. of torque††† to more power when towing, passing, and off-roading. All Rangers come with a standard class-exclusive** 10-speed automatic SelectShift® transmission and an optional electronic shift-on-the-fly 4×4 system built for on-demand off-road and low traction capability.

Ford says engineers have improved the truck’s fully boxed, high-strength steel frame, with the wheelbase and track both extended ~two inches to provide more bed space and improved stability. The rear shocks and shock mounts have also been moved outboard of the frame rails for improved ride and control. All versions of the Ranger have improved ground clearance and better approach and departure angles. Ranger has a with a maximum available towing capacity of 7500 pounds and maximum available payload capacity of 1805 pounds††.

There are 31 standard or available driver assist items for Ranger, the most optional driver assist features in its class, it’s claimed.** These include BLIS® with Trailer Coverage§ to help alert drivers to vehicles in blind spots and Adaptive Cruise Control with Stop and Go§. A new, “intuitive-to-use short-throw E-shifter” on Lariat 4×4 enables Ranger to offer driver assist features such as optional and apparently class-exclusive** Active Park Assist 2.0§. This is a fully automated system to help drivers parallel and perpendicular park in tight spots and class-exclusive** Pro Trailer Backup Assist§ and Trailer Reverse Guidance§, which uses cameras to show angles and monitor conditions surrounding the truck. It “provides real-time coaching on how to maneuver the trailer.”

The bed has an optional Integrated Box Side Step behind the rear tires, big enough to fit both feet, to access everything in the cargo box. There’s also an optional 400-watt power inverter with an outlet in the bed for running an air compressor  or for filling tires. The new tailgate also doubles as a workbench with an integrated ruler and clamp pockets. Two inches of added track width provided more than four feet of width between the wheel wells, which, in theory, makes loading bulky cargo such as an ATV a lot easier.

Inevitable Ranger Footnotes

*2.7-liter engine available late fall 2023.
**Class is Midsize Pickups.
***Based on S&P Global Mobility New Registrations data CYE 2022, which is compiled from government and other sources and captures 95 percent of global new vehicle volumes in more than 80 countries as reported in April 2023. Pickup body group as defined by S&P Global Mobility.
†Class is Midsize Pickups. Based on S&P Global Mobility Sales data.
††Max towing and payload on Ranger® Crew Cab 4×2 with 2.3-liter EcoBoost® engine and optional Trailer Tow Package. When properly equipped. Towing and payload are independent attributes and may not be achieved simultaneously. When properly equipped, max payload varies and is based on accessories and vehicle configuration. See label on door jamb for carrying capacity of a specific vehicle.
†††When properly equipped. Horsepower and torque and independent attributes may not be achieved simultaneously.
‡Available QI wireless charging may not be compatible with all phones.
‡‡FordPass Connect (optional on select vehicles), the FordPass App; and complimentary Connected Service are required for remote features (see FordPass Terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot.
‡‡‡FordPass® App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

      • Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.
    • Assembled in the USA with domestic and foreign parts.
Ken Zino of AutoInformed.com on First Look 2024 Ford Ranger Pickup

The Ranger should be in showrooms beginning late summer. However, it will be late fall before the optional, but recommended here, 2.7-liter EcoBoost engine appears.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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