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First Look – Hyundai Prophecy EV Concept
The rotund concept came from last year’s “45” concept EV that eschewed complexity for cleaner lines and minimalist structures. In the styling babble “Prophecy follows suit with an iconic silhouette of perfect proportions that have been inspired by an aerodynamic design. Leveraging the extended wheelbase and shorter overhang, Hyundai’s designers have achieved the Ultimate Automotive Form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality.”
The design claims “excellent aerodynamics, a characteristic indispensable to EVs. The propeller shapes embedded in the vehicle’s wheel not only affirm this trait, they also compel air to be drawn in and flow down the side of the body like water over a stone. The integrated rear spoiler complements this effect by harnessing downforce that aids vehicle stability when travelling at speed.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.