Fisker Automotive Makes Tom LaSorda CEO

Thus far, sales of the Fisker Karma - $100 million in revenue this far - have not been strong enough to make the startup company profitable.

Fisker Automotive announced today that effective immediately Co-Founder Henrik Fisker will become Executive Chairman of the company and Tom LaSorda is appointed CEO and Vice Chairman of the Board. LaSorda, former CEO of Chrysler and a senior executive at GM before that, joined the electric vehicle company just two months ago and now has responsibility for the running of the company’s day-to-day operations.

In a statement the controversial loss-making company- it has never earned a profit since its 2007 inception- said Henrik Fisker will concentrate on building the Fisker brand in global markets and the styling and design of future Fisker models.

Nevertheless, the future of Fisker is not clear. In 2010, the U.S. Energy Department awarded Fisker $529 million in loans as part of an effort to help development of so-called advanced-technology vehicles. Part of the loan was for redeveloping a closed General Motors plant in Wilmington, Delaware – home state of vice president Joe Biden – to build a small electric car, code named Nina – that has yet to appear. Promised were 2,000 autoworker jobs building 100,000 units per year at a 3.2 million square-foot factory. Fisker said that about one-third of the total loan amount – $190 million – has been drawn, mostly for Karma design and development but the balance is now on hold.

Since May of 2011, Fisker has been in discussions about the terms of the DOE loans, in a thus far unsuccessful attempt to have the timing or milestones modified for its delayed development programs. Meanwhile project Nina has been “temporarily” put on hold until financing, either from the DOE or elsewhere, can be secured.

AutoInformed.com

Call it a wagon or a shooting brake, Fisker Surf is the next EV due from the California company.

Fisker does currently sell the Karma plug-in electric sports car for $102,000 in the United States, but it is made in Finland. Thus far, sales of sports car – $100 million in revenue since December of 2011 – have not been strong enough to make the company profitable. there is a station wagon version in the works.

The DOE advanced technology loan programs have been subject to criticism, particularly among Republicans in Congress, since the bankruptcy of solar-panel maker Solyndra last fall, which was also the subject of taxpayer subsidies. At least two other ‘green’ company startups have failed after receiving taxpayer money through the DOE.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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