Starting Saturday 10 November, the HISTORY channel and Ford F-Series are launching “Truck Weekend in America” – a six-hour prime-time commercial that – guess what – puts the automaker at the center of “original storytelling” throughout the weekend.
This first-of-its-kind collaboration appears to be a commercial – thus far unseen by AutoInformed – that highlights Ford’s truck legacy of “toughness, heritage and performance.” Ford F-Series is America’s best-selling truck for 41 straight years and America’s best-selling vehicle for 36 straight years. (See: Ford Motor U.S. Sales Reverse in September. Job Cuts Coming)
AutoInformed on FMC
“More than a century ago Ford put America on wheels, and today our trucks are a vital part of the way people work, play and live,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “‘Truck Weekend in America’ is a tribute to the passion of our engineers as well as our customers, and to both the history and the future of the pickup truck.”
- “Truck Night in America” – Saturday, 8 p.m. EST
It’s truck versus terrain, as truck owners from across the United States compete in grueling challenges to test their ingenuity and driving ability in the opening segment, “Truck Night in America.”
- “Truck Hunters” – Saturday, 9 p.m. EST
Two top truck builders compete for a sale as they find, restore and put their personal stamp on two classic trucks. Each shop must design with a buyer in mind and, with limited direction, blend its craftsmanship and style with personalized details to gain the buyer’s favor. These shops are putting it all on the line, as only one truck will be good enough to earn the sale.
- “Born Tough: Inside the Ford Factory” – Saturday, 10 p.m. EST
This one-hour special event lifts the veil on operations inside Ford’s historic Rouge Complex, where F-150 pickup trucks come to life. From stamping raw aluminum to the body shop to final assembly, cameras go behind the scenes and follow the high-tech descendants of Henry Ford’s groundbreaking assembly line. “Born Tough” reveals how a culture of manufacturing innovation has kept F-Series as America’s best-selling truck for 41 years.
- “Truck Night in America” – Sunday, 8 p.m. EST
The truck-versus-terrain competition series returns, celebrating toughness and craftsmanship with everyday people who truly love their trucks and push them to the maximum level in the most grueling challenges.
- “American Restoration: Truck Edition” – Sunday, 9 p.m. EST
Rick Dale is traveling the country looking to restore America one project at a time, now with his eye on a long-forgotten 1956 Ford pickup. Nick, a California grape farmer, bought the beat-up truck when he was 16 but never got around to completing the restoration because his family and farm came first. With a tight budget and just 30 days to restore it, Rick and his team work around-the-clock overcoming one challenge after another to bring this American classic back to life.
- “Trucks Transformed: Custom Culture” – Sunday, 10 p.m. EST
America’s growing community of truck customizers are going to never-imagined levels of performance, utility and just plain awesomeness. How far are they willing to go? This show features far-out custom trucks like rally racer Ken Block’s snow-conquering RaptorTrax and drifting champ Vaughn Gittin Jr.’s “ultimate fun-haver.” Plus, there’s a guide to how customization has come to the masses on budgets from small to huge. “Trucks Transformed” shows just how the pickup game has gotten picked up to the extreme.
- “Rescue Trucks” – Sunday, 10:30 p.m. EST
This half-hour special event follows our nation’s toughest first responders and their souped-up custom trucks, told from the perspective of these very heroes who put their courage, resourcefulness and vehicles to the test and the men and women they’ve saved. The first responders in “Rescue Trucks” share some remarkable stories of survival – and the trucks that came to the rescue.
Click here for a peek into this weekend’s special commercial event, “Truck Weekend in America.”
HISTORY
HISTORY, now reaching more than 96 million homes, is the leading destination (in their own minds?) for award-winning series and specials that connect viewers with history in an (cliche’ alert) “informative, immersive and entertaining manner across all platforms.” The network’s all-original programming slate features a roster of signature series including “Pawn Stars,” “American Pickers,” “The Curse of Oak Island,” “Alone” as well as the hit drama series “Vikings.” The HISTORY website is located at history.com.
Ford F-Series and HISTORY Launch Six-Hours of ‘Truck Weekend in America.’ World’s Longest Commercial?
This first-of-its-kind collaboration appears to be a commercial – thus far unseen by AutoInformed – that highlights Ford’s truck legacy of “toughness, heritage and performance.” Ford F-Series is America’s best-selling truck for 41 straight years and America’s best-selling vehicle for 36 straight years. (See: Ford Motor U.S. Sales Reverse in September. Job Cuts Coming)
AutoInformed on FMC
“More than a century ago Ford put America on wheels, and today our trucks are a vital part of the way people work, play and live,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “‘Truck Weekend in America’ is a tribute to the passion of our engineers as well as our customers, and to both the history and the future of the pickup truck.”
It’s truck versus terrain, as truck owners from across the United States compete in grueling challenges to test their ingenuity and driving ability in the opening segment, “Truck Night in America.”
Two top truck builders compete for a sale as they find, restore and put their personal stamp on two classic trucks. Each shop must design with a buyer in mind and, with limited direction, blend its craftsmanship and style with personalized details to gain the buyer’s favor. These shops are putting it all on the line, as only one truck will be good enough to earn the sale.
This one-hour special event lifts the veil on operations inside Ford’s historic Rouge Complex, where F-150 pickup trucks come to life. From stamping raw aluminum to the body shop to final assembly, cameras go behind the scenes and follow the high-tech descendants of Henry Ford’s groundbreaking assembly line. “Born Tough” reveals how a culture of manufacturing innovation has kept F-Series as America’s best-selling truck for 41 years.
The truck-versus-terrain competition series returns, celebrating toughness and craftsmanship with everyday people who truly love their trucks and push them to the maximum level in the most grueling challenges.
Rick Dale is traveling the country looking to restore America one project at a time, now with his eye on a long-forgotten 1956 Ford pickup. Nick, a California grape farmer, bought the beat-up truck when he was 16 but never got around to completing the restoration because his family and farm came first. With a tight budget and just 30 days to restore it, Rick and his team work around-the-clock overcoming one challenge after another to bring this American classic back to life.
America’s growing community of truck customizers are going to never-imagined levels of performance, utility and just plain awesomeness. How far are they willing to go? This show features far-out custom trucks like rally racer Ken Block’s snow-conquering RaptorTrax and drifting champ Vaughn Gittin Jr.’s “ultimate fun-haver.” Plus, there’s a guide to how customization has come to the masses on budgets from small to huge. “Trucks Transformed” shows just how the pickup game has gotten picked up to the extreme.
This half-hour special event follows our nation’s toughest first responders and their souped-up custom trucks, told from the perspective of these very heroes who put their courage, resourcefulness and vehicles to the test and the men and women they’ve saved. The first responders in “Rescue Trucks” share some remarkable stories of survival – and the trucks that came to the rescue.
Click here for a peek into this weekend’s special commercial event, “Truck Weekend in America.”
HISTORY
HISTORY, now reaching more than 96 million homes, is the leading destination (in their own minds?) for award-winning series and specials that connect viewers with history in an (cliche’ alert) “informative, immersive and entertaining manner across all platforms.” The network’s all-original programming slate features a roster of signature series including “Pawn Stars,” “American Pickers,” “The Curse of Oak Island,” “Alone” as well as the hit drama series “Vikings.” The HISTORY website is located at history.com.