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Ford Motor 2018 US Sales drop -3.5% to 2.5 Million. Cars at 486,000 dive -18%. Trucks Up Again
Ford Motor 2018 US Sales. Click to Enlarge.
Full-year Ford Motor U.S. sales totaled 2,497,318 vehicles or -3.5% as Ford continues to ride the truck boom, but can’t give away cars because Toyota, Nissan and Honda dominate that segment.
Nonetheless, based on trucks that are largely unsalable elsewhere, Ford marked its ninth straight year as America’s favorite brand. However, Toyota is the number one retail selling brand for 17 consecutive years.
Full-year F-Series sales were up 1.4% on a total of 909,330 trucks sold for 2018 – the 42nd consecutive year for F-Series as America’s best selling pickup.
Ford Expedition had a retail sales gain of +47.2% in December and a +35.4% retail increase for the year. This comes with the addition of Ford EcoSport to the SUV lineup, for total sales of 54,348 SUVs in 2018, providing Ford brand SUVs with another record sales year.
The continued stronger mix of trucks and SUVs at Ford Motor meant an expanded transaction pricing for another new record of $38,400 in December, a $1,600 increase compared to December last year. This outperforms the industry average of a $470 increase for the overall industry at $34,000 per vehicle.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.