Ford Motor said today it is increasing production of the Mustang Mach-E and reducing prices* to keep it competitive in the growing EV marketplace. Virtually all of Mustang Mach-E’s growth to date is incremental to the Ford brand with two-thirds of customers coming from competitor brands. In addition to lower pricing, Mustang Mach-E vehicles ordered between 30 January and 3 April 2023 are eligible for Ford Credit “special rates as low as 5.34%.”
Ford also offers EV customers a full-size truck, SUV and van, and said it “has secured the batteries and raw material to scale production of all these models in 2023.” The prices of those products were not changed today, probably awaiting competitive and customer reactions.
Click for more information.
The Mustang Mach-E was the No. 3 EV model in the U.S. in 2022, according to Ford. The changed pricing is part of Ford’s plan to keep the SUV competitive while strengthening Ford’s position as the No. 2 U.S. EV manufacturer as it continues to increase production in the growing part of the mobility business.
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer, Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”
*MSRP excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Existing Mustang Mach-E customers awaiting delivery of their vehicle will automatically receive the adjusted price. For customers with a sale date after 1 Jan. 2023 who have taken delivery their Mustang Mach-E, Ford will contact them directly.
AutoInformed on
Inevitable Ford Footnotes
[1] Mustang Mach-E delivers the zero-to-60 elapsed times of less than 4 seconds, with an optional EPA-estimated 300+ mile range and zero tailpipe emissions. It is available with BlueCruise hands-free driving on more than 130,000 miles of highway and can be updated through over-the-air Ford Power-Up software updates. It is optional on the Mustang Mach-E Premium with extended-range battery and RWD and Mustang Mach-E California Route 1. Based on full charge. Actual range varies with conditions such as external environment, vehicle use, vehicle maintenance, lithium-ion battery age and state of health.
[2] All Ford EV customers also have access to more than 79,000 charging plugs and growing through the BlueOval Charge™ Network, North America’s largest public charging network. This claim is based on original equipment manufacturers that sell all-electric vehicles and have active charging networks. Department of Energy data as of 29 November 2022 used. Numbers subject to change. FordPass, compatible with some smartphone platforms, is available via a download. Message and data rates may apply.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Motor Cuts Prices on Mustang Mach-E
Ford Motor said today it is increasing production of the Mustang Mach-E and reducing prices* to keep it competitive in the growing EV marketplace. Virtually all of Mustang Mach-E’s growth to date is incremental to the Ford brand with two-thirds of customers coming from competitor brands. In addition to lower pricing, Mustang Mach-E vehicles ordered between 30 January and 3 April 2023 are eligible for Ford Credit “special rates as low as 5.34%.”
Ford also offers EV customers a full-size truck, SUV and van, and said it “has secured the batteries and raw material to scale production of all these models in 2023.” The prices of those products were not changed today, probably awaiting competitive and customer reactions.
Click for more information.
The Mustang Mach-E was the No. 3 EV model in the U.S. in 2022, according to Ford. The changed pricing is part of Ford’s plan to keep the SUV competitive while strengthening Ford’s position as the No. 2 U.S. EV manufacturer as it continues to increase production in the growing part of the mobility business.
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer, Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”
*MSRP excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Existing Mustang Mach-E customers awaiting delivery of their vehicle will automatically receive the adjusted price. For customers with a sale date after 1 Jan. 2023 who have taken delivery their Mustang Mach-E, Ford will contact them directly.
AutoInformed on
Inevitable Ford Footnotes
[1] Mustang Mach-E delivers the zero-to-60 elapsed times of less than 4 seconds, with an optional EPA-estimated 300+ mile range and zero tailpipe emissions. It is available with BlueCruise hands-free driving on more than 130,000 miles of highway and can be updated through over-the-air Ford Power-Up software updates. It is optional on the Mustang Mach-E Premium with extended-range battery and RWD and Mustang Mach-E California Route 1. Based on full charge. Actual range varies with conditions such as external environment, vehicle use, vehicle maintenance, lithium-ion battery age and state of health.
[2] All Ford EV customers also have access to more than 79,000 charging plugs and growing through the BlueOval Charge™ Network, North America’s largest public charging network. This claim is based on original equipment manufacturers that sell all-electric vehicles and have active charging networks. Department of Energy data as of 29 November 2022 used. Numbers subject to change. FordPass, compatible with some smartphone platforms, is available via a download. Message and data rates may apply.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.