Genesis Electrification Follows Hyundai Motor Group Ideas

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Genesis says it will pursue electrification of its entire vehicle lineup of luxury vehicles from the Hyundai  Motor Group. With a dual electrification strategy, all new Genesis vehicles will be purely electric starting from 2025 comprised of fuel cell EVs and battery EVs. Genesis claims it plans to become a 100% zero emission vehicle brand by 2030 and aims to become carbon neutral by 2035. (IONIQ 5 Robotaxi Revealed)

In a promotional film just released, GV60 was shown once again. It’s the brand’s first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated EV platform. Images of GV60 were revealed in August and the vehicle is to be released in the second half of this year in the Korean domestic market, leading the brand’s journey to electrification. North American deliveries of GV60 are expected in 2022.“Genesis is once again at the starting point of another audacious journey – the journey towards a sustainable future,” said Euisun Chung, Hyundai Motor Group Chairman.

Along with a dual electrification strategy, Genesis announced its goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition, an area where it has lagged. Genesis plans to make the transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.

To become carbon neutral, Genesis claimed it will establish itself as a 100% zero emission vehicle brand by 2030. Genesis aims to build an EV lineup consisting of eight models and expects global sales to reach 400,000 units per year.

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