GM Names Joel Ewanick Global Chief Marketing Officer

GM will expand the core brands to new regions.

General Motors today announced that Joel Ewanick is now Global Chief Marketing Officer (CMO), effective immediately, and will have responsibility for GM’s brands globally.

Ewanick, 50, will report to CEO Dan Akerson as Global CMO and continue to report to Mark Reuss, president, GM North America in his current U.S. marketing role.  

“He will ensure consistent global messaging for all brands including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall,” GM said in a statement. “Ewanick will provide oversight for global brand enhancements in the markets in which they are sold and work in association with the regional presidents in countries where GM has partnerships and joint ventures.” 

Ewanick will also oversee global auto shows and GM’s corporate and brand marketing participation with major global events. 

“As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy,” said Akerson.

This entry was posted in auto news, people and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *