GMC Teases Electric Sierra Denali Pickup

Well?

GMC gave a glimpse of its upcoming all-electric Sierra pickup truck today, previewing the truck’s unique exterior lighting, which looks to AutoInformed to be thoroughly mainstream or the LED lighting of luxury vehicles for years now. The electric Sierra will launch in the expensive Denali trim. It will be the third all-electric vehicle in GMC’s portfolio after the GMC HUMMER EV ‘supertruck’ and GMC HUMMER SUV. (read AutoInformed.com on GMC Adds Hummer SUV EV. Direct Selling Without Dealers?)

Ford Motor is clearly leading GM in the electric pickup track race so far with the sold-out (for years?) Lightning EV pickup. Furthermore, an all-electric 2022 F-150 Lightning Pro is due next year with a platform that adds the means to improve productivity and reduce operating costs will start at $39,974 with standard battery and dual motor power 4×4 targeting 426 horsepower and an EPA-estimated 230 miles of range. The more useful  extended-range version hopes to claim 563 horsepower and an EPA-estimated range of 300 miles. It starts at an MSRP of $49,974. (read AutoInformed on EV Pickup! Ford is Betting Lightning Can Strike Twice, Ford Introduces All-Electric F-150 Lightning Pro – Bring Money)

“Sierra Denali holds tremendous equity for GMC and our customers,” said Duncan Aldred, GMC vice president. “We now have an opportunity to evolve Sierra’s capabilities and technologies, as afforded by transitioning to an all-electric propulsion while also elevating the luxurious design and comfort associated with Denali,” Aldred claimed.

As with the upcoming GMC HUMMER EV, the electric Sierra will be purposefully built on the Ultium Platform with the premium materials. The truck will be revealed next year and will be assembled in General Motors’ Factory ZERO Assembly Plant in Detroit and Hamtramck, Michigan.

The Hummer will be sold by GM online, with dealers playing only a supporting role at introduction. Customers who reserve a vehicle can choose the dealer where they would like the vehicle to be delivered. That dealer will then complete the sale/transaction. It’s clearly part of the strong US retail trend – accelerating from Covid – that consumers are becoming more comfortable and more apt to us computers and phones to buy goods and services. Ultimately, we think traditional dealers will play a diminishing role.