The 2012 328i Sedan will be priced from $35,795.
BMW of North America today announced price increases for its U.S. lineup ranging from $170 to $320 a model or less than 1%. The increased prices are effective 1 January 2012.
In a statement, BMW said “in these tough economic times a careful balance was attained between the competitive situation, inflationary conditions, and market realities.”
BMW also increased the destination and handling fee by $20 to $895. Unlike the somewhat deceptive practices in use at many other automakers, the BMW manufacturer’s suggested retail price – MSRP – includes the destination and handling charge.
In a separate action not reflected in the following chart, BMW of North America also announced prices for all-new 2012 BMW 3 Series Sedans. The 2012 328i Sedan will be priced from $35,795; the 2012 335i Sedan will be priced from $43,295. Both prices include the $895 destination and handling. These represent a $320 and $370 base price increase over the outgoing models.
Year-to-date, U.S. sales of the BMW brand are up 12.9% at 199,552 compared to 176,736 sold in the first ten months of 2010. BMW is on track to displace Lexus as the number one Luxury brand in the U.S. because of Toyota’s earthquake induced production disruptions.
“Auto sales are probably the best indicator of economic direction and the critical fourth quarter has made a good start fueled by demand and boosted by new models,” said Ludwig Willisch, President and CEO, BMW of North America earlier this month. (See Mixed U.S. October Sales Results for Japanese Three. Toyota Sales Down 8%. Honda Sales +3%. Nissan October Sales +18% )
| Model | MSRP | MSRP 2012 | Change |
| 128i Coupe | $31,925 | $32,095 | $170 |
| 135i Coupe | $40,025 | $40,195 | $170 |
| 128i Convertible | $37,575 | $37,795 | $220 |
| 135i Convertible | $44,775 | $44,995 | $220 |
| 328i Sports Wagon | $38,125 | $38,395 | $270 |
| 328i xDrive Sports Wagon | $40,125 | $40,395 | $270 |
| 328i Coupe | $39,375 | $39,595 | $220 |
| 328i xDrive Coupe | $41,075 | $41,295 | $220 |
| 335i Coupe | $45,775 | $45,995 | $220 |
| 335i xDrive Coupe | $47,475 | $47,695 | $220 |
| 335is Coupe | $52,775 | $52,995 | $220 |
| M3 Coupe | $60,775 | $60,995 | $220 |
| 328i Convertible | $48,275 | $48,495 | $220 |
| 335i Convertible | $54,475 | $54,695 | $220 |
| 335is Convertible | $61,475 | $61,695 | $220 |
| M3 Convertible | $69,425 | $69,645 | $220 |
| 528i Sedan | $47,525 | $47,795 | $270 |
| 528i xDrive Sedan | $49,875 | $50,095 | $220 |
| 535i Sedan | $53,125 | $53,395 | $270 |
| 535i xDrive Sedan | $55,425 | $55,695 | $270 |
| 550i Sedan | $62,575 | $62,895 | $320 |
| 550i xDrive Sedan | $64,875 | $65,195 | $320 |
| 535i GT | $57,675 | $57,895 | $220 |
| 535i xDrive GT | $59,975 | $60,195 | $220 |
| 550i GT | $66,675 | $66,895 | $220 |
| 550i xDrive GT | $68,975 | $69,195 | $220 |
| X3 xDrive28i | $37,725 | $37,995 | $270 |
| X3 xDrive35i | $43,275 | $43,595 | $320 |
| X5 M | $87,775 | $88,145 | $370 |
| X6 xDrive35i | $60,175 | $60,495 | $320 |
| X6 xDrive50i | $70,775 | $71,095 | $320 |
| X6 M | $90,875 | $91,195 | $320 |
