Hyundai Motor Group Launches ‘HTWO’ Brand

Hyundai Motor Group has introduced ‘HTWO’ –  a new brand to represent its hydrogen fuel cell system. The brand will present hydrogen as a positive energy for humanity. HTWO stands for ‘H2’, the hydrogen molecule, whilst also representing ‘Hydrogen’ and ‘Humanity.” The launch of the new fuel cell system brand will help facilitate Hyundai’s global fuel cell business and as the so-called hydrogen ecosystem grows due to the ongoing negative effects of Global Warming.

Lagging Toyota* but mimicking its approach with partnerships by way of hydrogen, energy and logistics companies globally, Hyundai Motor Group claims it has “expanded its fuel cell system business, accelerating development of a hydrogen society and laying the foundation for the company’s HTWO brand.” The initial activities – thus far unnamed  – will occur in Korea, the United States, Europe and China.

Since marketing a virtually unknown fuel cell electric vehicle ix35 in 2013, the group has been expanding its vehicle offerings powered by its fuel cell system such as Hyundai NEXO SUV, XCIENT Fuel Cell heavy-duty truck and a fuel cell electric bus, as zero-emission mobility solutions. “As a steering member of the Hydrogen Council, a global coalition of leading energy, transportation and industry companies with a shared vision and long-term ambition for hydrogen, Hyundai is committed to fostering a clean energy transition,” the company said.

*See AutoInformed.com on

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