Aston Martin at the 89th Geneva International Motor Show will show the Lagonda All-Terrain Concept. This is part of the ongoing relaunch of Lagonda as the world’s first luxury zero-emission brand (Tesla is steak and kidney pie?) and the sequel of the Lagonda Vision Concept at last year’s Geneva Show.
Lagonda Vision SUV Concept that was first shown Geneva 2018.
The first model Lagonda will put into production, the All-Terrain Concept claims to take full advantage of the zero-emission platform Lagonda’s design team created. (Aston Martin DBX SUV Prototype Now in Testing)
Joining the Lagonda All-Terrain Concept will be examples of Aston Martin’s three key series production sportscars: Vantage, DB11 AMR and DBS Superleggera. Two of these cars are the work of Aston Martin’s personalization service, Q by Aston Martin. Inspiration has been taken from motorsport for its Geneva Show Vantage. Finished in Q by Aston Martin’s ‘Cosmos Orange’ paintwork and with an array of interior and exterior carbon fiber detailing together with orange graphics and matching anodized interior switches, it claims to be “perfectly express the Vantage’s innate dynamism and racing DNA.”
A different marketing palaver is provided by the Q by Aston Martin DBS Superleggera, which has dark Gothic themes. Painted with Q by Aston Martin ‘Numinous Pearl’ with Q Collection Black Tinted Carbon Body Pack, Satin Black and Satin Bronze 21” forged ‘Y’spoke wheels and smoked tail lamps the 715 horsepower Super GT “exudes maximum menace.” Inside, a combination of Triaxial Weave carbon fiber, Black Metallic and Bitter Chocolate Aniline Leather upholstery are said to create a “brooding ambience that’s rich in opulence and intrigue.”
Andy Palmer, Aston Martin Lagonda President and Group CEO, said: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut.”
The 89th Geneva Motor Show runs from 5 March to 17 March 2019. Experience the show via Aston Martin’s social media channels.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Lagonda All-Terrain Concept to Debut at Geneva
Lagonda Vision SUV Concept that was first shown Geneva 2018.
The first model Lagonda will put into production, the All-Terrain Concept claims to take full advantage of the zero-emission platform Lagonda’s design team created. (Aston Martin DBX SUV Prototype Now in Testing)
Joining the Lagonda All-Terrain Concept will be examples of Aston Martin’s three key series production sportscars: Vantage, DB11 AMR and DBS Superleggera. Two of these cars are the work of Aston Martin’s personalization service, Q by Aston Martin. Inspiration has been taken from motorsport for its Geneva Show Vantage. Finished in Q by Aston Martin’s ‘Cosmos Orange’ paintwork and with an array of interior and exterior carbon fiber detailing together with orange graphics and matching anodized interior switches, it claims to be “perfectly express the Vantage’s innate dynamism and racing DNA.”
A different marketing palaver is provided by the Q by Aston Martin DBS Superleggera, which has dark Gothic themes. Painted with Q by Aston Martin ‘Numinous Pearl’ with Q Collection Black Tinted Carbon Body Pack, Satin Black and Satin Bronze 21” forged ‘Y’spoke wheels and smoked tail lamps the 715 horsepower Super GT “exudes maximum menace.” Inside, a combination of Triaxial Weave carbon fiber, Black Metallic and Bitter Chocolate Aniline Leather upholstery are said to create a “brooding ambience that’s rich in opulence and intrigue.”
Andy Palmer, Aston Martin Lagonda President and Group CEO, said: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut.”
The 89th Geneva Motor Show runs from 5 March to 17 March 2019. Experience the show via Aston Martin’s social media channels.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.