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In Turin this week Lancia revealed the Pu+Ra HPE, a car symbolizing Lancia’s new era. The concept car (marketing babble alert> “Lancia Pu+Ra HPE: Pu+Ra refers to the brand’s new, pure and radical design language, while HPE stands for High Performance Electric, a car that is Eco-sustainable, exciting and evolved, all at the same time. It defines the brand’s vision for the next 10 years, in terms of range, charging time and efficiency, for market-leading performance,” Lancia said.
The acronym HPE was used for the first time in the 1970s for the still stirring Lancia Beta, standing for “High Performance Estate.” Simply put, the provocative design idea is to provide a car whose interior is inspired by Italian design so that it is less car-like and more home-like <video).
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“Today Lancia presents Lancia Pu+Ra HPE, the brand vision for the next 10 years that takes the brand into the era of electric mobility and sums up our way of conceiving and experiencing the car. Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” said Luca Napolitano, CEO of the Lancia brand.
Lancia will launch the New Ypsilon in 2024, in both hybrid and electric versions. Starting in 2026 only 100% electric cars will be launched, and from 2028, concurrent with the arrival of the new Delta, the brand will exclusively sell electric models.
The 100% electric car has a claimed range with more than 700 km, ~ 10 minutes of charging time and energy consumption less than 10 kWh per 100 km. Lancia Pu+Ra HPE is the the result cooperation with Cassina, prominent in the upscale furniture industry, for a typically Italian “home feeling” experience, in Lancia’s view.
Lancia Pu+Ra HPE will the first car equipped with the so-called S.A.L.A. virtual interface that will appear int the new Ypsilon. Lancia will be the first Stellantis brand to adopt Chameleon and TAPE (Tailored Predictive Experience) technologies, which centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the your voice.
Lancia and Cassina
The partnership continues between Lancia and Cassina, two brands marketing Made in Italy in their respective fields. Cassina , almost a century old, is now moving into the automotive sector, “focusing on the values shared with Lancia, such as Italian spirit, innovation, tradition, and respect for the environment. Italian Design is applied to the design of the car, resulting in a cultural contamination that builds on certain pieces of furniture that set the tone of a home, transferring them to the Lancia concept car and creates genuine domestic spaces.”
The Lancia and Cassina is said to inspired by ‘The Cassina Perspective.’ This is defined as a “company vision of combining the most innovative products with icons of modernity to create welcoming and eclectic environments, according to a unique code of excellence in design.
“Our starting point was certain furnishings that set the tone of a home, which were then transferred to the Lancia Pu+Ra HPE: the centrality of upholstered items in the living room; the coffee table, a “multifunctional” central element; finally, the warmth of the carpet immediately recalls a homely environment, with great importance given to the color and consistency of the materials,” Cassina said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Lancia Pu+Ra HPE – Concept Car or Furniture?
Click for more information.
In Turin this week Lancia revealed the Pu+Ra HPE, a car symbolizing Lancia’s new era. The concept car (marketing babble alert> “Lancia Pu+Ra HPE: Pu+Ra refers to the brand’s new, pure and radical design language, while HPE stands for High Performance Electric, a car that is Eco-sustainable, exciting and evolved, all at the same time. It defines the brand’s vision for the next 10 years, in terms of range, charging time and efficiency, for market-leading performance,” Lancia said.
The acronym HPE was used for the first time in the 1970s for the still stirring Lancia Beta, standing for “High Performance Estate.” Simply put, the provocative design idea is to provide a car whose interior is inspired by Italian design so that it is less car-like and more home-like <video).
Click for more information.
“Today Lancia presents Lancia Pu+Ra HPE, the brand vision for the next 10 years that takes the brand into the era of electric mobility and sums up our way of conceiving and experiencing the car. Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” said Luca Napolitano, CEO of the Lancia brand.
Lancia will launch the New Ypsilon in 2024, in both hybrid and electric versions. Starting in 2026 only 100% electric cars will be launched, and from 2028, concurrent with the arrival of the new Delta, the brand will exclusively sell electric models.
The 100% electric car has a claimed range with more than 700 km, ~ 10 minutes of charging time and energy consumption less than 10 kWh per 100 km. Lancia Pu+Ra HPE is the the result cooperation with Cassina, prominent in the upscale furniture industry, for a typically Italian “home feeling” experience, in Lancia’s view.
Lancia Pu+Ra HPE will the first car equipped with the so-called S.A.L.A. virtual interface that will appear int the new Ypsilon. Lancia will be the first Stellantis brand to adopt Chameleon and TAPE (Tailored Predictive Experience) technologies, which centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the your voice.
Lancia and Cassina
The partnership continues between Lancia and Cassina, two brands marketing Made in Italy in their respective fields. Cassina , almost a century old, is now moving into the automotive sector, “focusing on the values shared with Lancia, such as Italian spirit, innovation, tradition, and respect for the environment. Italian Design is applied to the design of the car, resulting in a cultural contamination that builds on certain pieces of furniture that set the tone of a home, transferring them to the Lancia concept car and creates genuine domestic spaces.”
The Lancia and Cassina is said to inspired by ‘The Cassina Perspective.’ This is defined as a “company vision of combining the most innovative products with icons of modernity to create welcoming and eclectic environments, according to a unique code of excellence in design.
“Our starting point was certain furnishings that set the tone of a home, which were then transferred to the Lancia Pu+Ra HPE: the centrality of upholstered items in the living room; the coffee table, a “multifunctional” central element; finally, the warmth of the carpet immediately recalls a homely environment, with great importance given to the color and consistency of the materials,” Cassina said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.