Lexus Shows Hydrogen-Powered ROV Concept

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Lexus said in Japan that it will launch a customer experience program aimed at the future practical application of  its Recreational Off-highway Vehicle ROV Concept (ROV).* This is the first Lexus with hydrogen powered engine. In developing the ROV, the stated goal was to offer a distinctive driving experience not possible with regular passenger cars.

“This was achieved through a compact body size and exceptional off-road capabilities, which allows for an exhilarating driving experience and a chance to connect with the grandeur of nature. By using a hydrogen engine, the ROV aims a balance between environmental consciousness and the thrill of feeling the heartbeat of an engine,” Lexus International President, Takashi Watanabe said at a model preview for 2023 products.

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ROV uses “low environmental impact technologies in its vehicle components” with the cooperation of partner companies who share the same vision. Lexus will continue to provide a variety of experiences that allow customers to enjoy the outdoor lifestyle, based on the idea of “inspiring a deeper love and understanding of nature.” Moreover, Lexus will use the opinions collected through customer experience programs as feedback to further advance future technological developments for practical applications.

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*ROV  is an abbreviation of Recreational Off-highway Vehicle. The Lexus ROV is a concept vehicle with a claimed exhilarating engine sound that stimulates the senses. “By venturing into places where even off-road vehicles cannot go, it aims to offer an enjoyable driving lifestyle by interacting and coexisting with nature.”