Click for more ROV.
Lexus said in Japan that it will launch a customer experience program aimed at the future practical application of its Recreational Off-highway Vehicle ROV Concept (ROV).* This is the first Lexus with hydrogen powered engine. In developing the ROV, the stated goal was to offer a distinctive driving experience not possible with regular passenger cars.
“This was achieved through a compact body size and exceptional off-road capabilities, which allows for an exhilarating driving experience and a chance to connect with the grandeur of nature. By using a hydrogen engine, the ROV aims a balance between environmental consciousness and the thrill of feeling the heartbeat of an engine,” Lexus International President, Takashi Watanabe said at a model preview for 2023 products.
Click for more Lexus ROV.
ROV uses “low environmental impact technologies in its vehicle components” with the cooperation of partner companies who share the same vision. Lexus will continue to provide a variety of experiences that allow customers to enjoy the outdoor lifestyle, based on the idea of “inspiring a deeper love and understanding of nature.” Moreover, Lexus will use the opinions collected through customer experience programs as feedback to further advance future technological developments for practical applications.
AutoInformed on
*ROV is an abbreviation of Recreational Off-highway Vehicle. The Lexus ROV is a concept vehicle with a claimed exhilarating engine sound that stimulates the senses. “By venturing into places where even off-road vehicles cannot go, it aims to offer an enjoyable driving lifestyle by interacting and coexisting with nature.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Lexus Shows Hydrogen-Powered ROV Concept
Click for more ROV.
Lexus said in Japan that it will launch a customer experience program aimed at the future practical application of its Recreational Off-highway Vehicle ROV Concept (ROV).* This is the first Lexus with hydrogen powered engine. In developing the ROV, the stated goal was to offer a distinctive driving experience not possible with regular passenger cars.
“This was achieved through a compact body size and exceptional off-road capabilities, which allows for an exhilarating driving experience and a chance to connect with the grandeur of nature. By using a hydrogen engine, the ROV aims a balance between environmental consciousness and the thrill of feeling the heartbeat of an engine,” Lexus International President, Takashi Watanabe said at a model preview for 2023 products.
Click for more Lexus ROV.
ROV uses “low environmental impact technologies in its vehicle components” with the cooperation of partner companies who share the same vision. Lexus will continue to provide a variety of experiences that allow customers to enjoy the outdoor lifestyle, based on the idea of “inspiring a deeper love and understanding of nature.” Moreover, Lexus will use the opinions collected through customer experience programs as feedback to further advance future technological developments for practical applications.
AutoInformed on
*ROV is an abbreviation of Recreational Off-highway Vehicle. The Lexus ROV is a concept vehicle with a claimed exhilarating engine sound that stimulates the senses. “By venturing into places where even off-road vehicles cannot go, it aims to offer an enjoyable driving lifestyle by interacting and coexisting with nature.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.