Click for more Eletre.
Lotus has held its first ever UK test drives for its so-called hyper-SUV – the Lotus Eletre – at the Goodwood Motor Circuit last Sunday as part of a new electric vehicle promotional event staged in conjunction with the Festival of Speed or is that now the festival of marketing? The Lotus Eletre claims to be the first of a new breed of pure electric performance SUVs. It is positioned as a “lifestyle vehicle.” The first customer deliveries of the hyper-SUV are expected in the coming months. (AutoInformed on: Chinese Hyper EV – the Lotus Eletre SUV Debuts; Lotus Elise, Exige, Evora Production Ends)*
“It is aimed at a new generation of Lotus customers; those who value the world-class dynamic performance and striking design which have always been part of the Lotus experience, and who also need a practical, versatile and spacious family-focused vehicle – one that is packed with the latest digital technology to make their driving life safer and more convenient,” Lotus said.
“The Eletre is a true Lotus. It takes the heart and soul of the latest Lotus sports car, the Emira, and the revolutionary aerodynamics of the all-electric Evija hypercar and reinterprets them as a hyper-SUV. It delivers class-leading ride and handling, steering and aero performance – areas of automotive design and engineering where Lotus has both pioneered and dominated throughout its 75-year history in road and race cars. It is also the epitome of beautiful design, efficient and elegant engineering solutions, advanced materials, innovation and ingenuity,” Lotus said.
*In July 2021 Lotus unveiled the all-new Lotus Emira, its last gasoline-powered sports car and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. An all-electric sports car (code-name Lotus Type 135) is currently being designed and engineered at Hethel. On 24 May 2017, Chinese Geely took a 51% controlling share of Lotus. The balance of 49% was bought by Etika Automotive, a holding company of Proton’s major shareholder Syed Mokhtar Albukhary.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Lotus Eletre SUV EV at Goodwood
Click for more Eletre.
Lotus has held its first ever UK test drives for its so-called hyper-SUV – the Lotus Eletre – at the Goodwood Motor Circuit last Sunday as part of a new electric vehicle promotional event staged in conjunction with the Festival of Speed or is that now the festival of marketing? The Lotus Eletre claims to be the first of a new breed of pure electric performance SUVs. It is positioned as a “lifestyle vehicle.” The first customer deliveries of the hyper-SUV are expected in the coming months. (AutoInformed on: Chinese Hyper EV – the Lotus Eletre SUV Debuts; Lotus Elise, Exige, Evora Production Ends)*
“It is aimed at a new generation of Lotus customers; those who value the world-class dynamic performance and striking design which have always been part of the Lotus experience, and who also need a practical, versatile and spacious family-focused vehicle – one that is packed with the latest digital technology to make their driving life safer and more convenient,” Lotus said.
“The Eletre is a true Lotus. It takes the heart and soul of the latest Lotus sports car, the Emira, and the revolutionary aerodynamics of the all-electric Evija hypercar and reinterprets them as a hyper-SUV. It delivers class-leading ride and handling, steering and aero performance – areas of automotive design and engineering where Lotus has both pioneered and dominated throughout its 75-year history in road and race cars. It is also the epitome of beautiful design, efficient and elegant engineering solutions, advanced materials, innovation and ingenuity,” Lotus said.
*In July 2021 Lotus unveiled the all-new Lotus Emira, its last gasoline-powered sports car and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. An all-electric sports car (code-name Lotus Type 135) is currently being designed and engineered at Hethel. On 24 May 2017, Chinese Geely took a 51% controlling share of Lotus. The balance of 49% was bought by Etika Automotive, a holding company of Proton’s major shareholder Syed Mokhtar Albukhary.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.