Marketing Annals – Dream Chaser Trax to Great Lakes Activist

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Chevrolet today announced the winner of its “Lead Dream Chaser,” a three-month contest reward for one person to pursue their dream or passion project with a cash prize and three months use of the 2024 Chevy Trax, which arrives this spring. (autoinformed.com on: Marketing Annals – Chevy Trax Dream Chaser Contest Opens)

Meag Schwartz, described as a local Michigan activist and environmental educator, won on the basis of her pursuing protecting and cleaning up the Great Lakes. “Known as “The Great Lakes Litter Lady,” Schwartz is a dedicated advocate for freshwater and dreams of growing her marine debris removal passion project, “Great Lakes Great Responsibility”. She will receive $100,000 and three months with the new 2024 Chevy Trax to help make her dream possible,” Chevrolet said.

Schwartz was chosen by a panel of judges from hundreds of video submissions. She will share her journey on social media for others to follow as she aims to highlight the natural beauty of the Great Lakes and its shorelines and encourages her followers to be a part of the mission.

“This is a dream come true,” said Schwartz. “The funds and Chevy Trax will go a long way in helping us achieve our goal of protecting and enjoying the Great Lakes. Thanks to Chevrolet for this once-in-a-lifetime opportunity, and I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.”

“We are inspired by the many entries we received and are excited to follow Schwartz in her journey as the ‘Lead Dream Chaser’,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”